What is post-transaction advertising?

Post-transaction ads allow advertisers to promote additional products or services to the shopper while they’re in the buying mindset. These placements typically appear on confirmation pages shown to a consumer after they’ve completed their online checkout.

How does post-transaction advertising work?

Post-transaction advertising works by targeting customers with ads that are relevant to their recent purchase history and interests. After a consumer makes a purchase, they receive targeted offers based on signals like demographics, shopping habits, and buying history, helping to elevate the customer experience.

Types of post-transaction advertising:

There are many different types of post-transaction advertising, but some of the most common types include:

• Product recommendations: Advertisers can recommend products to customers that are related to their recent purchases or browsing behavior.
• Cross-sell and upsell ads: Advertisers can promote complementary products or services to customers who have recently made a purchase.
• Loyalty program ads: Advertisers can remind customers about their loyalty program benefits and encourage them to redeem their rewards.
• Win-back ads: Advertisers can target inactive customers with ads to re-engage them and encourage them to make another purchase.
• Retention ads: Advertisers can target customers who have made a purchase in the past and encourage them to make another purchase before they churn.

How do you measure post-transaction advertising?

The success of post-transaction advertising is typically measured by the following metrics for advertisers:

• Click-through rate (CTR): The percentage of customers who see an ad and click on it.
• Conversion rate: The percentage of customers who see an ad and take a desired action, such as making a purchase or signing up for a newsletter.
• Return on investment (ROI): The amount of money earned in revenue divided by the amount of money spent on advertising.

The success of post-transaction advertising is typically measured by the following metrics for publishers/retailers:

• Revenue per click (RPC): The average amount of revenue generated from each click on an ad.

Why is post-transaction advertising important to marketers?

Post-transaction advertising allows advertisers to:

• Access exclusive inventory on commerce partners’ purchase confirmation pages.
• Capture consumers’ attention at the most optimal purchase moment.
• Deliver highly relevant and targeted offers to convert premium audiences into loyal customers.

Post-transaction advertising allows publishers/retailers to:

• Unleash the untapped potential of post-transaction confirmation pages with a low-lift integration.
• Transform underutilized site real estate into valuable monetization opportunities.
• Drive incremental profit without disrupting the customer’s purchase.

Who needs to know what post-transaction advertising is:

• Retail marketing manager
• Ecommerce manager
• Performance marketer
• Digital marketer
• Marketing manager
• Agency owner
• CMO

Use post-transaction advertising in a sentence: “Consumers appreciate post-transaction advertising because it gives them a chance to extend a satisfying shopping experience with additional offers.”