What is post-transaction advertising?
Meet us on the road! Check out where we'll be next! View Events ×

Get Fluent in Performance Marketing

Plain language explainers to help you keep up with the evolving digital landscape.

Post-Transaction Advertising

What is post-transaction advertising?

Post-transaction ads allow advertisers to promote additional products or services to the shopper while they’re in the buying mindset. These placements typically appear on confirmation pages shown to a consumer after they’ve completed their online checkout.

How does post-transaction advertising work?

Post-transaction advertising works by targeting customers with ads that are relevant to their recent purchase history and interests. After a consumer makes a purchase, they receive targeted offers based on signals like demographics, shopping habits, and buying history, helping to elevate the customer experience.

Types of post-transaction advertising:

There are many different types of post-transaction advertising, but some of the most common types include:

  • Product recommendations: Advertisers can recommend products to customers that are related to their recent purchases or browsing behavior.
  • Cross-sell and upsell ads: Advertisers can promote complementary products or services to customers who have recently made a purchase.
  • Loyalty program ads: Advertisers can remind customers about their loyalty program benefits and encourage them to redeem their rewards.
  • Win-back ads: Advertisers can target inactive customers with ads to re-engage them and encourage them to make another purchase.
  • Retention ads: Advertisers can target customers who have made a purchase in the past and encourage them to make another purchase before they churn.

How do you measure post-transaction advertising?

The success of post-transaction advertising is typically measured by the following metrics for advertisers:

  • Click-through rate (CTR): The percentage of customers who see an ad and click on it.
  • Conversion rate: The percentage of customers who see an ad and take a desired action, such as making a purchase or signing up for a newsletter.
  • Return on investment (ROI): The amount of money earned in revenue divided by the amount of money spent on advertising.

The success of post-transaction advertising is typically measured by the following metrics for publishers/retailers:

  • Revenue per click (RPC): The average amount of revenue generated from each click on an ad.

Why is post-transaction advertising important to marketers?

Post-transaction advertising allows advertisers to:

  • Access exclusive inventory on commerce partners’ purchase confirmation pages.
  • Capture consumers’ attention at the most optimal purchase moment.
  • Deliver highly relevant and targeted offers to convert premium audiences into loyal customers.

Post-transaction advertising allows publishers/retailers to:

  • Unleash the untapped potential of post-transaction confirmation pages with a low-lift integration.
  • Transform underutilized site real estate into valuable monetization opportunities.
  • Drive incremental profit without disrupting the customer’s purchase.

Who needs to know what post-transaction advertising is:

  • Retail marketing manager
  • Ecommerce manager
  • Performance marketer
  • Digital marketer
  • Marketing manager
  • Agency owner
  • CMO

Use post-transaction advertising in a sentence: “Consumers appreciate post-transaction advertising because it gives them a chance to extend a satisfying shopping experience with additional offers.”

[close]