What are push notifications?

Push notifications are short messages sent to users’ devices, such as smartphones or computers, to deliver updates, promotions, or other timely information, even when an app is not open.

How do push notifications work?

Push notifications are messages that pop up on a user's device (usually a smartphone, but also tablets and desktops) from apps a consumer has opted-in to receive messages from. These messages can reach a user even when the specific app issuing the alert isn't actively being used.

For example, an ecommerce company might send a push notification to a user who has abandoned their shopping cart, reminding them about the items in their cart and offering them a discount to complete their purchase.

Types of push notifications:

There are two main types of push notifications:

• Transactional push notifications: These notifications are sent to inform users about important events, such as a new order confirmation or a shipping update.
• Promotional push notifications: These notifications are used to promote products, services, or offers to users.

How to measure push notifications:

The success of push notifications is typically measured by the following metrics:

• Click-through rate (CTR): The percentage of users who see a push notification and click on it.
• Open rate: The percentage of users who open a push notification after clicking on it.
• Conversion rate: The percentage of users who click on a push notification and take a desired action, such as making a purchase or signing up for a newsletter.
• Engagement rate: The percentage of users who interact with a push notification in any way, such as clicking on it, opening it, or responding to it.

Why are push notifications important to marketers?

Push notifications are important to marketers because they allow them to:

• Reach and engage users at the right time with the right message.
• Increase user engagement and retention.
• Drive traffic to their website or app.
• Promote products, services, or offers.
• Increase sales and revenue.

Who needs to know what push notifications are:

• Performance marketer
• Digital marketer
• Mobile marketer
• App developer
• App marketer
• Product manager
• Marketing manager
• Agency owner
• CMO

Use push notifications in a sentence: “As more people turn to apps and away from browsers, push notifications are an essential way to stay connected to consumers who want to hear from brands about their latest deals and company info.”