What is a revenue share model?

A revenue share is a compensation model prevalent in performance marketing. It requires a business to distribute a portion of the revenue generated from a sale or transaction to another party involved in facilitating that sale. It’s a collaborative approach wherein partners, affiliates, or publishers are rewarded based on their contribution to driving sales or leads for the business.

How does a revenue share model work?

In a revenue share per user model, partners receive a percentage of the revenue generated from each individual customer they refer to the business. For example, if an affiliate directs a user to make a purchase on an ecommerce site, they earn a share of the revenue from that sale. This model incentivizes partners to focus on attracting high-value customers and encourages them to maintain long-term relationships with the business.

How to measure revenue share:

Measuring revenue share involves tracking the sales or conversions generated through partner referrals and applying the agreed-upon revenue share percentage to calculate the commission owed to each partner. This can be achieved using tracking tools, affiliate software, or custom analytics systems that attribute revenue to specific partners or referral sources.

Why is a revenue share model important to marketers?

The revenue share model provides a performance-driven incentive for partners to actively promote the business’s offerings. It fosters collaboration, aligns interests, and encourages partners to invest time and effort in driving sales and leads. By rewarding partners based on the revenue they help generate, marketers can expand their reach, acquire customers cost-effectively, and drive business growth.

Who needs to know what a revenue share model is?

Anyone involved in performance marketing, including marketers, advertisers, affiliates, publishers, and business owners, should understand revenue share. Additionally, professionals in related fields such as ecommerce, digital advertising, and partnership management should be familiar with revenue share models to effectively collaborate with partners and optimize revenue generation strategies.

Use revenue share in a sentence:

“The affiliate marketing program operates on a revenue share basis, with partners earning a percentage of the sales they help generate.”