What is influencer marketing?
Meet us on the road! Check out where we'll be next! View Events ×

Get Fluent in Performance Marketing

Plain language explainers to help you keep up with the evolving digital landscape.

Influencer Marketing

What is influencer marketing? Influencer marketing leverages partnerships with individuals with a significant online following (influencers) to promote products or services to their audience. This strategy capitalizes on influencers’ credibility with a target audience and reach to drive conversions. Influencers can be celebrities, bloggers, social media stars, or other individuals who have built a following of loyal fans.

How does influencer marketing work? Influencer marketing typically works by partnering with or engaging “creators” (influencers who produce content) in the development and publishing of targeted content that promotes the brand and its services. This content can be in the form of blog posts, social media posts, videos, or other types of content.

The influencer may also be involved in other promotional activities, such as attending events or giving product demonstrations.

Types of influencer marketing:

  • Sponsored posts: Brands pay influencers to create and publish posts that promote their products or services.
  • Product placement: Brands send influencers their products or services to use and promote in their content.
  • Affiliate marketing: Influencers promote a brand's products or services and earn a commission on any sales that they generate.
  • Ambassador programs: Brands partner with influencers who they believe embody their brand values and have a strong connection with their target audience. These influencers may be involved in a variety of promotional activities, such as attending events, creating content, and sharing their experiences with the brand.

How to measure influencer marketing:

Influencer marketing can be measured using a variety of metrics, including:

  • Reach: The number of people who see an influencer's post or video.
  • Engagement: The number of people who interact with an influencer's post or video, such as by liking, commenting, or sharing it.
  • Website traffic: The amount of traffic that an influencer's post or video generates to a brand's website.
  • Sales: The number of sales that an influencer's post or video generates.

Marketers can use these metrics to track the performance of their influencer marketing campaigns and make adjustments as needed.

Why is influencer marketing important to marketers? Influencer marketing is an effective way to reach a target audience and promote a brand. Influencers have the trust and respect of their followers, so when they recommend a product or service, their followers are more likely to try it themselves.

Influencer marketing can also be a very cost-effective way to promote a brand. Brands can partner with influencers to create high-quality content that promotes their products or services to a large and engaged audience.

Who needs to know what influencer marketing is:

  • Digital marketer
  • Performance marketer
  • Marketing manager
  • Brand manager
  • Product manager
  • Social media manager
  • Public relations manager
  • CEO

Use influencer marketing in a sentence: "Influencer marketing is a powerful tool that can help marketers reach their target audience, promote their brands, and generate sales. By partnering with influencers who have a strong connection with their target audience, marketers can create and publish high-quality content that resonates with their ideal customers.”

[close]