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in Performance Marketing
Plain language explainers to help you keep up with the evolving digital landscape.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
A/B Testing
Ad Exchange
Ad Fatigue
Ad Inventory
Ad modal
Ad Ranking System
Affiliate Marketing
Attribution
Average Order Value (AVO)
Average Revenue per User (ARPU)
C
Call to Action (CTA)
Churn Rate
Click Fraud
Click Prediction Model
Click-Through Rate (CTR)
Commerce Media
Content Marketing
Contextual Advertising
Conversion Rate
Conversion Rate Optimization (CRO)
Cost per Acquisition (CPA)
Cost per Click (CPC)
Cost per Engagement (CPE)
Cost per Install (CPI)
Cost per View (CPV)
CPM (Cost per mille)
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLTV or LTV)
Customer Relationship Management (CRM)
D
Data Clean Room
Deep Linking
Demand Generation
Demand Side Platform (DSP)
Direct-to-Consumer (DTC)
E
Ecommerce
Engagement Rate
F
First-Party Data
Frequency
H
Hashed Email
I
In-App Advertising
In-App Purchase
Incrementality Testing
Influencer Marketing
J
JavaScript Tag
K
K-Factor
Key Performance Indicators (KPIs)
L
Lead Generation
Lookalike Audiences
M
Machine Learning
N
Native Advertising
Net Promoter Score (NPS)
Non-Endemic Advertising
O
Offerwall
Omnichannel Marketing
P
Performance Marketing
Personally Identifiable Information (PII)
Pixel
Post-Transaction Advertising
Postback
Predictive Analytics
Push Notifications
R
Retail Media
Retargeting
Retention Marketing
Return on Ad Spend (ROAS)
Return on Investment (ROI)
Revenue per Session (RPS)
Revenue Share
Rewarded platform
S
Second-Party Data
Segmentation
Sideloading
Software Development Kit (SDK)
T
Target Audience
Third-Party Data
U
User Acquisition
User Intent
User-Generated Content (UGC)
W
Walled Garden