Glossary | Performance Based Marketing Definitions | Fluent

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Plain language explainers to help you keep up with the evolving digital landscape.

A

Ad Ranking System

Affiliate Marketing

Application Programing Interface (API)

Average Order Value (AVO)

Average Revenue per User (ARPU)

D

Data Clean Room

Demand Generation

Demand Side Platform (DSP)

Direct-to-Consumer (DTC)

E

Earnings per Click (EPC)

Engagement Rate

F

First-Party Data

H

I

In-App Advertising

In-App Purchase

Incrementality Testing

Influencer Marketing

J

K

Key Performance Indicators (KPIs)

L

Lead Generation

Lookalike Audiences

M

Machine Learning

N

Native Advertising

Net Promoter Score (NPS)

Non-Endemic Advertising

O

Omnichannel Marketing

P

Performance Marketing

Personally Identifiable Information (PII)

Post-Transaction Advertising

Predictive Analytics

Push Notifications

R

Retention Marketing

Return on Ad Spend (ROAS)

Return on Investment (ROI)

Revenue per Session (RPS)

Rewarded platform

S

Second-Party Data

Software Development Kit (SDK)

T

Target Audience

Third-Party Data

U

User Acquisition

User-Generated Content (UGC)

W