Precision Targeting with First-Party Data and AI
Delivering High-Value, Relevant Ads to Delight Your Customers
Our innovative and proprietary personalization algorithm, powered by a combination of first-party data, machine learning, and AI, connects the right brands with exactly the right online shoppers.
Learn How It Works:
Accelerating Growth for the World’s Leading Brands
Elevate Performance with Fluent’s Advanced AI Technology
AI-Driven Ranking System
Maximize engagement and yield by dynamically displaying the right offers in the optimal order for conversion.
Proprietary Machine Learning Model
Our model optimizes click-through rates and conversion quality, identifying high-converting users for better budget allocation. This results in more relevant ads for consumers, higher conversion rates for advertisers, and increased revenue per session for our partners.
Precise Segmentation and Targeting
Utilizing gradient boosting, Fluent excels in segmentation and targeting. Our models learn from past interactions, predicting which ads will resonate most with users. This results in highly relevant advertiser offers tailored to specific user groups.
Dynamic Bidding for Optimized Results
Always bid the optimal amount based on the targeting and ad placement you desire in our real-time auctions. Incorporating client CPA goals, historical data, and machine learning, our system dynamically adjusts bids—scaling spend for high-value users while optimizing efficiency across every impression.
