Major Sportswear Retailer Leverages Post-Transaction Advertising for 30%+ More Revenue per Transaction - Fluent, Inc.
Case Study

Major Sportswear Retailer Leverages Post-Transaction Advertising for 30%+ More Revenue per Transaction

01

Objectives

A global leader in licensed sports merchandise sought to deliver a better post-check experience for their customers while increasing the opportunity for greater monetization.

02

Solution

The retailer switched over to Fluent because of the ability to leverage its first-party data to present more relevant offers to the retailer’s customers. Fluent’s first-party data, augmented with its machine learning, immediately drove higher click-through and conversion rates.​

Furthermore, the retailer required tight restrictions on what advertisers were shown on its partner sites, due to those sites’ pre-existing league sponsorships.  By offering advertiser-level transparency and sourcing a  broad range of relevant, non-restricted offers, Fluent rose to the challenge with a stable of engaging brands that complemented the leagues’ partnerships. ​

The retailer has consistently expressed gratitude to Fluent for its:

  • Flexibility
  • White-glove partner management
  • Willingness to work through changes in the retailer’s business

All of this contributed to delivering significantly better results than the previous provider. ​

03

Results

As a result of Fluent’s ability to serve the right offer to the right customer, compared to the retailer’s previous solution, they saw:

  • A 27% increase in lifetime value to its advertisers
  •  An increase to revenue per transaction by over 54%
  • No negative customer feedback
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