Major Sportswear Retailer Leverages Post-Transaction Advertising for 35%+ More Revenue per Session
01
Background
A global leader in licensed sports merchandise sought a partner with proven expertise in post-transaction advertising who could provide an elevated post-check experience for their customers, while also aligning with their tight restrictions on brand safety.
02
Objective
The retailer wanted to enhance their checkout page while also increasing the opportunity for greater monetization.
03
Solution
Fluent emerged as the ideal partner due to the ability to leverage its first-party data to present more relevant offers to the retailer’s customers. Fluent’s first-party data, augmented with its machine learning, immediately drove higher click-through and conversion rates.
Furthermore, the retailer required tight restrictions on what advertisers were shown on its partner sites, due to those sites’ pre-existing league sponsorships. By offering advertiser-level transparency and sourcing a broad range of relevant, non-restricted offers, Fluent rose to the occasion with a roster of engaging brands that complemented the leagues’ partnerships.
04
Results
Fluent’s flexible, white-glove approach and ability to serve the right offer to the right customer, contributed to delivering significantly better results. Compared to the retailer’s previous solution, they saw:
- A 35% increase in Revenue Per Session
- A 27% lift in lifetime value to its advertisers
- Solely positive customer feedback
