01
Background
A privately-owned US store chain was looking to ride the wave of retail media growth across department stores and create new paths to revenue growth.
02
Objective
This store chain set out to establish post-transaction advertising as a strong new revenue stream integrated into their customer checkout experience. As part of this endeavor, they sought to monetize the heavy traffic that flows through their website and mobile app.
Maintaining control over the customer’s journey – including the content, aesthetics, and brands they associate with – was also essential for the brand. The ability to choose which advertisers would be promoted to their audience was key to preserving their brand image and integrity.
03
Solution
The brand’s key motivator to choose Fluent was the capability to quickly integrate within their mobile app, which represents a significant percentage of their best customers. Fluent facilitated this integration seamlessly through its SDK which prioritizes data safety and a user-friendly design.
Fluent also empowers its partners to block specific advertisers selectively, adding in an additional layer of transparency and control. This core feature builds confidence in the quality and relevance of offers & provides insight into the types of offers that resonate best with customers for better campaign optimization.
As a managed service, we collaborated directly with the chain’s team to understand and enhance their revenue target. The success of the partnership can largely be attributed to Fluent’s ability to deliver relevant, targeted offers at precisely the right moment during the shopping experience. The team’s only complaint with Fluent was “I wish we did this sooner.”
04
Results
Since launching Fluent on their web and mobile properties, The chain has been able to:
- Exceed its revenue targets beyond initial projections
- Provide real value through their shopping experience and overall customer journey
- Preserve their customer journey
