Case Study
How a Leading Ticketing Platform Increased Profits with Post-Transaction Advertising
01
Background
Familiar with the post-transaction advertising landscape, a ticketing platform needed a trusted partner to help them boost sales.
02
Objective
Having implemented a post-transaction strategy six years prior, the team sought a partner that could increase revenue, integrate seamlessly into their tech stack, and enhance the shopping experience.
03
Solution
Fluent exceeded these objectives by supporting their launch requirements, ensuring they had complete control over the placements, and seamlessly integrating into the company’s wider advertising strategy and third-party partner network.
04
Results
Implementation went smoothly, enabling the brand to:
- Roll out Fluent’s solution to 100% of web traffic immediately after testing and launch without needing additional headcount to maintain & optimize their instance
- Serve highly relevant, targeted offers to the right customer, at the right time
- Enhance the existing purchase experience on their site
