Case Study
How a Leading Ticketing Platform Increased Profits with Post-Transaction Advertising
01
Objective
Having implemented a post-transaction strategy six years prior, the team was intimately familiar with the landscape. They wanted a partner that could:
- Increase revenue
- Integrate seamlessly into their tech stack
- Enhance the shopping experience
02
Solution
Fluent was able to meet these objectives, by:
- Supporting their launch requirements
- Ensuring they had complete control over the placements.
- Seamlessly integrating into the company’s wider advertising strategy and third-party partner roster
The ability to modify advertiser offers without code updates also drove confidence in maintaining brand integrity and powered ad efficiency all while maintaining a positive customer experience.
03
Results
Implementation went smoothly. The brand was able to:
- Roll out Fluent’s solution to 100% of web traffic immediately after testing
- Launch without needing additional headcount to maintain and optimize their instance
- Enhance the existing purchase experience on their site
With Fluent, they served highly relevant, targeted offers that elevated the shopping experience. Since implementation, they’ve only received positive engagement and feedback.
