Get Fluent In Our Brand
Welcome to Fluent’s brand resources hub! This is where you can access and download Fluent brand assets. We also encourage you to explore the design elements and content styles we use to tell a consistent brand story.
Logo
The wordmark in our Fluent blue can be placed on white or our Fluent fog. It can also be reversed sitting on any of our primary blue shades.
The clear space surrounding the logo is defined by the width and height of the Fluent ‘N.’ This space ensures that the logo has sufficient breathing room.
Type
Fluent uses the Google font Roboto. It is a neo-grotesque sans-serif typeface family developed for the Android mobile operating system. Roboto can be downloaded directly from Google.
Roboto
abcdefghijk lmnopqrst uvwxyz
abcdefghijk lmnopqrst uvwxyz
12345678 90?!@#$&*
Roboto has a wide variety of weights that can be used in our type hierarchy.
Roboto Thin
Fuel Business Growth with Fluent
Roboto Light
Fuel Business Growth with Fluent
Roboto Regular
Fuel Business Growth with Fluent
Roboto Medium
Fuel Business Growth with Fluent
Roboto Bold
Fuel Business Growth with Fluent
Roboto Black
Fuel Business Growth with Fluent
Hierarchy limits are set for both print and web applications.
Thin 44-48pts
Main Headline Copy
Regular 18pts
Subtitle Copy
Regular 10pts
Body Copy: Bis idundig endistio. Ut aborpor epresci entureruntio qui tem facerero cus ium qui testi temporesto.
Thin 44-48pts
Main Headline Copy
Regular 18pts
Subtitle Copy
Regular 18-22pts
Body Copy: Bis idundig endistio. Ut aborpor epresci entureruntio qui.
Color
Fluent blue is our main brand color. It is bold yet approachable, serving as a vibrant expression of our confidence, accessibility, and forward-thinking approach to business. This color is always represented in all Fluent print and digital assets.
The ‘Monetize’ color palette represents a subdivision of Fluent’s main product and value offering. This palette is used in tandem with our primary and secondary palette and is shown when speaking to our partners.
The ‘Advertise’ color palette represents a subdivision of Fluent’s main product and value offering. This palette is used in tandem with our primary and secondary palette and is shown when speaking to our advertisers.
Our gradients are a combination of all colors from the Fluent color package. Gradients can be used in illustrative elements and as background colors.
#292EB1
Location 0%
#191371
Location 50%
#0B0B3D
Location 100%
#9EE1E8
Location 0%
#3793FF
Location 50%
#292EB1
Location 100%
#CEB2F0
Location 0%
#6579DB
Location 50%
#191371
Location 100%
#EEF9AF
Location 0%
#B3E42E
Location 25%
#00B592
Location 75%
#007F67
Location 100%
#FFF2BD
Location 0%
#EECF4F
Location 25%
#FF7B69
Location 75%
#EF2678
Location 100%
Illustrations
Product illustrations use a combination of layered elements and opacities to simplify our ad inventory and allow for visual focal points.
Isometric top angle illustrations enhance the depth and visual appeal of our explainer content, bringing our proprietary AI and machine learning technology to life.
Imagery
Fluent blue is our main brand color. It is bold yet approachable, serving as a vibrant expression of our confidence, accessibility, and forward-thinking approach to business. This color is always represented in all Fluent print and digital assets.
Illustrations are used in combination with lifestyle imagery to help shape and tell a story about our offerings and the consumer journey.
Graphic Elements
Geometric symbols offer a stylistic representation of Fluent’s partner monetization and customer acquisition solutions, conveying core elements.
Geometric shapes made from deconstructed symbols are used to create fun, dynamic graphic elements. Shapes sit on a 1:1 grid playing with size and scale.
The dotted line pattern weaves through our hero images and spot illustrations, representing the seamless connections we build between brands and consumers across the entire customer journey. The path includes both hard and rounded corners at a 44pt radius.
Our vibrant data lines highlight our extensive reach, showcasing a rich database of over 30 million monthly active visitors across our owned and operated digital platforms.
Fluent waves give movement and depth to our assets. Crafted with our signature blue gradients, they symbolize our fluid approach to complex marketing challenges.
Content Style
At Fluent, our visual identity complements our written voice, guided by our core values. Our company boilerplate establishes the foundation for who we are, while our brand tone and voice convey how we strive to be perceived.
Fluent, Inc. (NASDAQ: FLNT) has been a leader in performance marketing since 2010, offering customer acquisition and partner monetization solutions that exceed client expectations. Leveraging untapped channels and diverse ad inventory across partner ecosystems and owned sites, Fluent connects brands with consumers at the most optimal moment, ensuring impactful engagement when it matters most. Constantly innovating and optimizing for performance, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. For more insights, visit www.fluentco.com
Fluent’s tone is candid and encouraging. We understand that the digital advertising ecosystem is evolving every day and use clear, concise language to keep our audience up to speed. Approaching each new shift from the client’s point of view, we help our partners navigate these changes with boldness and optimism.
Fluent is genuine and accessible. We’re innately curious and known to question the status quo, especially in the interest of moving our industry forward. Constantly seeking out areas for growth, we welcome every challenge as an opportunity to innovate, and encourage our clients and partners to do the same.
