How a Subscription Commerce Giant Scales Revenue & Conversions with Post-Transaction Advertising
01
Objective
A leading subscription commerce brand partnered with Fluent to improve its share of voice and scale its customer acquisition efforts. Familiar with post-transaction advertising, the brand also understood the importance of optimizing its conversion attribution.
02
Solution
The brand worked with Fluent to move from pixel tracking via Google Tag Manager to conversion tracking through Fluent’s own Event API. Fluent partnered directly with the brand’s development team to conduct a smooth implementation process.
03
Results
Before this switch, the team optimized their ad copy and creative. The Event API multiplied these gains by reducing missed conversions to virtually zero. This led to a 25% increase in subscription sign-ups and gave them the confidence to significantly boost their investment— nearly matching their entire annual spend with Fluent in just one quarter.
