A Subscription Commerce Giant Scaled Revenue & Conversions by Implementing Fluent’s Event API, Enabling Efficient & Effective Bidding
01
Background
A leader in subscription commerce needed a partner to help improve its share of voice and achieve ambitious growth milestones.
02
Objective
The subscription commerce giant enlisted Fluent to help scale its customer acquisition efforts. Familiar with post-transaction advertising, the brand also understood the importance of optimizing its conversion attribution.
03
Solution
The brand worked with Fluent to move from pixel tracking via Google Tag Manager to conversion tracking through Fluent’s own Event API. Fluent partnered directly with the brand’s development team to ensure a smooth implementation.
04
Results
Before this switch, the team optimized their ad copy and creative. The Event API multiplied these gains by reducing missed conversions to virtually zero. This led to a 25% increase in subscription sign-ups and gave them the confidence to significantly boost their investment— nearly matching their entire annual spend with Fluent in just one quarter.
