What is direct-to-consumer (DTC)?
Meet us on the road! Check out where we'll be next! View Events ×

Get Fluent in Performance Marketing

Plain language explainers to help you keep up with the evolving digital landscape.

Direct-to-Consumer (DTC)

What is a direct-to-consumer (DTC) business?

A direct-to-consumer business is a model where companies sell their products or services directly to consumers, bypassing traditional retail channels. In this model, the brand has full control over the customer experience, from product design and manufacturing to marketing and sales. DTC businesses often leverage digital platforms and e-commerce channels to reach their audience directly.

How do direct-to-consumer (DTC) businesses work?

DTC businesses typically establish an online presence through their website or third-party platforms like Amazon or Shopify. They use digital marketing strategies such as social media advertising, email marketing, and influencer partnerships to attract and engage customers. By cutting out intermediaries, DTC brands can offer competitive pricing, gather valuable customer data, and build stronger relationships with their audience.

How are direct-to-consumer (DTC) businesses measured?

Measuring the success of a DTC business involves tracking various metrics such as website traffic, conversion rates, customer acquisition cost, customer lifetime value, and return on advertising spend. Additionally, analyzing customer feedback, reviews, and social media engagement can provide insights into brand perception and customer satisfaction levels.

Why is direct-to-consumer (DTC) important to marketers?

DTC is important to marketers because it offers greater control over the brand's messaging, customer experience, and product distribution. By owning the entire sales process, marketers can tailor their strategies to target specific consumer segments, iterate quickly based on real-time data, and build brand loyalty directly with customers.

Who needs to know what direct-to-consumer (DTC) is?

Marketing professionals across various roles, including digital marketers, ecommerce managers, brand managers, and product marketers, should understand the principles of DTC business models. Additionally, executives responsible for strategic planning, sales, and customer experience can benefit from insights into DTC strategies to drive growth and innovation within their organizations.

Use direct-to-consumer in a sentence

"The startup decided to launch as a direct-to-consumer business, aiming to build a loyal customer base through targeted online marketing campaigns."