Maximizing the Impact of Post-Purchase Ads: Best Practices for Retailers
Don’t let the checkout be the end of the customer journey.
Leading retail companies are turning the post-purchase moment into a powerful opportunity to boost engagement and revenue. And shoppers are on board—nearly 2 in 3 who see post-purchase ads after every online order say these ads enhance their shopping experience.
Ready to give your checkout experience a little extra love? Discover best practices for creating relevant, value-driven post-purchase ad strategies that maximize revenue and build customer loyalty.
Role of Post-Purchase Ads in the Customer Journey
Post-purchase ads appear after a transaction on the order confirmation page, tapping into the shopper’s buying mindset and satisfaction with their recent purchase.
At this stage of the customer journey, shoppers trust the retailer and are highly receptive to relevant promotions, making it the perfect opportunity to drive additional engagement.
Best Practices for Effective Post-Purchase Ad Strategies
Here’s how to engage shoppers effectively with post-purchase ads.
1. Prioritize Relevance & Personalization
Personalization is a game changer for retention and customer lifetime value. In fact, 88% of shoppers who agree that post-purchase ads improve the shopping experience by offering personalized product suggestions are more likely to return to a site for future purchases.
Retailers should leverage their first-party data, which includes purchase history, browsing behavior, and other contextual signals, to tailor ads that are meaningful for each shopper.
This enables them to:
- Recommend complementary products, like a music streaming trial for a customer who just bought headphones.
- Introduce shoppers to non-endemic brands, expanding their discovery beyond familiar products.
How Fluent Can Help:
Fluent combines advanced AI technology with rich first-party data to deliver personalized offers that resonate with each shopper. Our AI-driven models analyze user behavior to maximize ad relevance, drive conversions, and turn every transaction into an opportunity for engagement.
2. Deliver Value-Driven Offers
Ads should be personalized AND enticing. The post-purchase moment is a prime opportunity for retailers to deliver added value and reinforce their understanding of their customers.
Create ads with exclusive discounts, extra rewards for a loyalty program, or free shipping on future purchases. Use time-sensitive offers to spark urgency and create FOMO, turning a simple transaction into an ongoing relationship.
How Fluent Can Help:
Fluent connects retailers with exclusive offers from premium brands. Our solutions help you expand your ad inventory and boost customer engagement with value-driven offers that surprise and delight shoppers.
3. Build a Seamless Ad Experience
Ads should always follow your brand voice, tone, and style. They should feel like a seamless part of the shopping experience, not an intrusion or an afterthought. To achieve this, we recommend focusing on short, clear messages with direct calls to action (CTAs) that drive conversions.
It is also important to consistently display ads after every purchase to build habits, reinforce trust, and keep customers coming back for more
How Fluent Can Help:
Fluent’s solutions seamlessly integrate with your existing platforms, empowering you to deliver personalized ads that feel like a natural extension of your brand. By creating a cohesive and engaging customer journey, we help you increase loyalty and drive repeat purchases.
Measuring the Success of Post-Purchase Ads
Track these key performance metrics to gauge ad effectiveness and optimize for scalable growth:
- Click-Through Rate (CTR): Measures ad engagement by the percentage of users who click. Fluent’s post-purchase ads achieve an 8.04% CTR, far exceeding the 0.51% industry average for ecommerce display ads.
- Conversion Rate: This calculates the percentage of users who completed an advertiser’s offer.
- Revenue Per Session (RPS): Tracks the average amount of revenue generated per user session on a website or app.
Regularly analyzing these metrics ensures your ads resonate with shoppers and drive measurable impact.
Conclusion
Post-purchase ads can pack a powerful punch when designed to deliver added value to shoppers. Retailers can use them as a strategic tool to deepen engagement and increase lifetime value beyond the checkout.
Ready to maximize the post-purchase moment? Partner with us today to transform your checkout experience into a major revenue driver.
Check out more resources to get fluent in
Post-Transaction Advertising | Retail Media | Commerce Media
Fluent is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale.