Transform Your Ecommerce Checkout into a Loyalty-Boosting Engine

February 6, 2025

The ecommerce checkout isn’t the end of a transaction – it’s a key opportunity for building lasting customer loyalty. Many brands settle for a simple thank-you message, but leading businesses know how to deliver additional value in the post-purchase moment.

By integrating post-purchase ads into the shopping experience, you transform your confirmation pages into strategic touchpoints. This is your chance to deepen customer relationships, boost revenue, and set the stage for repeat purchases.

Post-Purchase Ads: A Key Moment for Engagement

The post-purchase moment is a prime time for engagement: you have 100% of your customers’ attention while they are in a buying mindset.

Capitalize on this energy. Show shoppers how much you value their business with post-purchase ads.

These ads allow you to promote additional, relevant products or services after consumers complete their ecommerce checkout. Offers are based on signals such as demographics, shopping habits, and buying history, helping to elevate the customer experience.

Why Post-Purchase Ads Matter for Your Brand

Upgrading the ecommerce checkout is about more than boosting one-time sales. Mastering post-transaction advertising can have a lasting impact on your business:

Increase Customer Lifetime Value

Customer lifetime value (CLTV) measures the total profit a customer generates over their relationship with a brand. It is based on these metrics:

Average customer lifespan: average length of time a customer engages with a business
Purchase frequency: how often a customer makes a purchase
Average Order Value (AOV): how much a customer spends on average on each purchase

Remember: consumers want personalization, and positive customer experiences lead to a 10-15% boost in sales-conversion rates. Post-purchase ads can increase these metrics by elevating the ecommerce checkout experience and encouraging repeat purchases.

Reinforce Brand Loyalty

Relevant post-purchase ads demonstrate that a brand understands and can anticipate its customers’ needs. This builds trust and loyalty, turning consumers into brand advocates. When customers feel seen and valued, they’re more likely to return and recommend a brand to others: word of mouth drives $6 trillion in annual consumer spending.

Design Post-Purchase Ads That Drive Results

When designing post-purchase ads, keep the following in mind to boost your ecommerce checkout experience:

1. Transform the Confirmation Page

Keep customers engaged. Display post-purchase ads on the confirmation page while the customer is still in a buying mindset and you have their full attention.

In 2023, post-purchase upselling resulted in a 5.6% uplift in average order value, and the average thank you page upsell conversion rate was 1.7%.

2. Create a Seamless Experience

Post-purchase ads should feel like a natural extension of the customer experience. Use your brand colors, voice, and tone when designing ads.

Tip: Ensure ads are contextually relevant. Almost 75% of consumers want ads that match the content they’re viewing.

3. Prioritize Personalization with Data

Seventy-three percent of customers expect companies to understand their unique needs and expectations. Proving that you do can increase brand loyalty and promote positive brand sentiment.

Here’s how: Make ads highly relevant based on the customer’s purchase history. Identify complementary products and/or provide discounts for future subscriptions.

Do this well, and you’ll experience a mutually beneficial effect: customers will get more from your brand, and you will increase their lifetime value.

In fact, according to a Fluent survey, 88% of those who say post-purchase ads improve the shopping experience by offering personalized product suggestions are more likely to return to a site for future purchases.

4. Offer Exclusive and Time-Sensitive Discounts

Encourage repeat purchases with time-sensitive discounts in your post-purchase ads.

Real-world effect: 54% of shoppers say post-purchase ads improve the shopping experience by offering useful discounts and promotions, and 62% say deals and discounts motivate them to click.

Take things a step further and reward customers for leaving a review or sharing their purchase on social media. This drives engagement and brand awareness across channels outside of the shopping environment.

5. Promote Loyalty Program Enrollment

55% of consumers say that post-purchase ads offering loyalty program rewards would increase their likelihood of returning to a site for future purchases.

Capitalize on this sentiment. Use ads to show off your world-class loyalty program and invite customers to join. Highlight the benefits of membership (exclusive rewards, VIP experiences, etc.) and incentivize sign-ups with bonus points for immediate use.

For the best ROI, we recommend a gamified loyalty program. Companies that use gamification see a 30% increase in customer retention.

Conclusion

The checkout process is a key moment for deepening customer relationships. By leveraging post-purchase ads, you can create opportunities for loyalty, engagement, and revenue growth that last long after the transaction.

Ready to transform your ecommerce checkout experience? Fluent’s post-purchase advertising solution integrates seamlessly to deliver measurable results.

Check out more resources to get fluent in:

Post-Transaction Advertising | Commerce Media | Ecommerce

Fluent is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Connect with us now to level up your business: https://fluentco.com/contact/