What is a product feed?

A product feed is a structured data file that contains all the relevant information about a retailer’s products, such as titles, descriptions, prices, availability, and images. It is used by ecommerce platforms, ad networks, and comparison shopping engines.

How does a product feed work?

Retailers submit product feeds to platforms like Google Shopping or Meta to advertise their products. The feed is regularly updated to reflect inventory, pricing, or other changes.

Types of product feeds:

• XML, CSV, TSV, or JSON-based feeds
• single-platform feeds
• multi-channel feeds.

How to measure product feeds:

Feed quality score, update frequency, number of approved products, product disapproval rate.

Why is product feeds important to marketers?

Accurate and optimized product feeds are essential for effective product visibility and performance in online ads and marketplaces.

Who needs to know about product feeds:

• Digital marketers
• Ecommerce managers
• Feed managers
• PPC specialists

Use product feeds in a sentence:

The team optimized the product feed to ensure higher visibility on Google Shopping.