What is a pixel?

A pixel, in digital marketing, is a small piece of code placed on a website or within an email that helps track user behavior and conversions. They are commonly used for retargeting and tracking the effectiveness of online advertising campaigns.

How do pixels work?

When a user visits a website or interacts with an email containing a pixel, the pixel sends information back to the server, such as page views, conversions, click throughs, device, and browser. This data helps marketers analyze user behavior, measure campaign performance, and retarget users with relevant ads.

Types of pixels:

Marketers can leverage the following types of pixels to track user activity, depending on their campaign objectives.

• Website: Track activity on specific pages or sections of a website.
• Conversion: Track specific actions like purchases or form submissions.
• Retargeting: Tracks users across different websites and shows them targeted ads.
• Social media: Tracks user activity on social media platforms and other websites.

How to measure pixels:

Key Performance Indicators for pixels include conversion rate, click-through rate (CTR), and return on ad spend (ROAS), which help assess the effectiveness of advertising campaigns and retargeting efforts.

Why are pixels important to marketers?

Pixels provide valuable insights into user behavior and campaign performance, enabling marketers to optimize their advertising strategies, build audience segments, improve targeting, and increase the efficiency of their digital marketing efforts.

Who needs to know what pixels are:

• Digital marketer manager
• Advertising manager
• Web developer
• Data analyst
• Operations manager

Use pixel in a sentence:

“After implementing a Facebook pixel on our website, we were able to track conversions from our social media ads more accurately and retarget visitors with personalized ads, resulting in a 20% increase in sales.”