What is an Offerwall?

An Offerwall is a type of ad inventory that allows users to complete offers in exchange for rewards, such as gift cards, cash, or virtual currency. Offerwalls are typically used by app developers and publishers to monetize their apps and websites.

How do Offerwall ads work?

Offerwalls drive high-intent audiences because they’re initiated by the consumer. When a user clicks on an Offerwall ad, they are taken to a digital device’s app store or a landing page where they can learn more about the offer and complete it. If the user completes the offer, they are granted the promised reward. 

How to measure Offerwall campaigns:

The metrics used to measure Offerwall campaign performance vary depending on the platform and the specific campaign goals. However, some common metrics include:

• Return on investment (ROI): The yield on a particular marketing investment relative to its total cost. 
• Return on ad spend (ROAS): Revenue earned for each dollar spent on a specific advertising campaign.
• Cost per action (CPA): Pricing model in which advertisers only pay when users take a desired action outside of the app environment, typically on mobile web. Conversion examples include: taking a survey, providing an email address, signing up for a free trial, making an online purchase  
• Cost per engagement (CPE): Pricing model in which advertisers pay when users complete a desired engagement or reach a specific milestone within their app. Conversion examples include playing to a specific level in a mobile game, taking a first ride via a rideshare app, placing a first order via a food delivery app, completing an in-app purchase 

Why are Offerwall ads important to marketers?

For advertisers, Offerwall ads offer a cost-effective way to promote app discovery and acquire new users. They allow marketers to target their offers to specific demographics and interests, and only pay when a user completes an offer. For app publishers and developers, this highly-incentivized interaction drives higher user engagement by delivering tangible value for a person’s attention and actions.

Who needs to know what an offerwall is:

• App developer
• App publisher
• Performance marketer
• Mobile marketer
• User acquisition specialist
• Monetization specialist
• Agency owner
• Marketing manager
• CMO

Use Offerwall in a sentence: “As the brand manager for our mobile app said to me, integrating an Offerwall has been a game-changer for us — user engagement and retention are both up thanks to this simple feature that’s all about rewarding users for interacting with ads.”