What is cart abandonment rate?

Cart abandonment rate measures the percentage of users who add items to their shopping cart but leave without completing a purchase.

How does cart abandonment rate work?

It is tracked through ecommerce analytics platforms that monitor cart activity and checkout behavior.

Types of cart abandonment rate:

• Email-triggered abandonment
• On-site retargeting
• Exit intent pop-ups

How to measure cart abandonment rate:

Cart Abandonment Rate = (Carts Created – Completed Purchases) / Carts Created x 100

Why are cart abandonment rate important to marketers?

Reducing cart abandonment can significantly increase conversions and revenue with minimal additional traffic.

Who needs to know about cart abandonment rate:

• CRO specialists
• Digital marketers
• Ecommerce managers

Use cart abandonment rate in a sentence:

Implementing a cart abandonment email sequence helped recover 15% of lost sales.