Shavekit Partners with Fluent to Drive 5x the ROAS vs. Top Social Platform
About Shavekit
Founded in 2013, Shavekit is a UK-based subscription service offering high-quality razors and flexible delivery options. ShaveKit is committed to delivering the best shave and a more convenient experience with honest, open customer service and flexible delivery options.
Challenge
Facing high CPAs (Cost Per Acquisition) and a lack of transparency across mainstream social channels, Shavekit sought a strategic partner to help grow its subscriber base and drive positive ROAS on a pay-for-performance basis.
Solution
Fluent leveraged its rewarded discovery program to educate consumers and generate genuine interest among trialists with no previous exposure to the brand. To help Shavekit engage and acquire high-value customers, Fluent:
- Launched a series of offer wall placements on its Flash Rewards UK site – a mobile web experience within its proprietary digital media portfolio.
- Leveraged insights like postcodes, device type, age, and gender to segment and reach Shavekit’s ideal customers.
- Optimized custom offers and creative for each of Shavekit’s target demographics, primarily males 25-69 and females 25-59.
- Adjusted media composition and audience segmentation to help Shavekit filter out lower converting traffic.
“Fluent’s flexibility and approach to targeting, as well as their cost per acquisition pricing model, have been the largest drivers of success across our campaigns.” – Managing Director & Co-Founder, Shavekit
Results
Over the course of the campaign, Fluent outperformed Shavekit’s other acquisition partners, driving a 110% ROAS and reducing CPAs by 76% versus a leading social media platform. Driving quality traffic, Fluent also helped the Shavekit team to reduce their zero-renewal churn rate, decreasing the number of customers who canceled or went into “past due” status before renewing by 60%.
Download the case study PDF here.
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