Case Study

Rewardify Exceeds ROAS Goals by 30% With Fluent’s UA Solutions for Mobile Gaming

+30%

Above target ROAS

650%

Q/Q increase in installs

118K

Total new users

Background

Rewardify is a California-based mobile game developer with free-to-play app titles that offer real-money earning potential. Building app experiences around casual genres, such as match-3 and word puzzles, Rewardify allows players to enjoy their favorite games while also offering the ability to win cash via sweepstakes and skill-based daily challenges.

Objective

In an ultra-competitive free-to-play mobile gaming market, restrictions across major social platforms presented obstacles for Rewardify’s ambitious user acquisition (UA) goals.

Seeking to diversify its growth strategy outside of mainstream social and video channels, Rewardify needed to find a scalable solution to drive strong engagement and retention for its Match to Win, Words to Win, and Lucky Match titles.

Solution

To help Rewardify reach its target audience , Fluent launched cost per install (CPI) campaigns across two of its proprietary media properties – The Smart Wallet (TSW) and Flash Rewards. Offering simple solutions for consumers to earn, win, and save money, Fluent’s properties were a natural fit from an audience alignment perspective.

Fluent created custom content pieces to highlight Rewardify’s in-game features, educate consumers on the cash redemption process, and drive installs. Fluent tested media sources such as social media, paid search, and influencers to deliver quality traffic. A dynamic bidding system created by Fluent also helped increase quality, mitigate costs, and propel ROAS.

To help consumers discover Rewardify’s app titles, Fluent also launched a series of offer placements across its marquee Flash Rewards mobile web experience. Beyond driving app installs, Fluent also focused on downstream actions, rewarding users for continuous gameplay and engagement. Optimizing for in-app purchase rates and level completion progression, Fluent continuously adjusted media composition and audience segmentation to help Rewardify reach its ideal users.

Results

Fluent enabled Rewardify to reach its target demographic across a mix of exclusive inventory, exceeding Rewardify’s day 0 ROAS goals by 23%, day 1 benchmarks by 20%, and ultimately surpassing its Day 30 target on iOS by a full 30%.

By using first-party consumer insights to inform targeting strategy and optimizations, Fluent also championed a 650% quarter-over-quarter increase in total installs via performance content. Fluent’s performance pricing model enabled Rewardify to test new media channels and offer placements, gather actionable insights, and ultimately, grow its user base by a total of nearly 118K new users across both campaigns in Q4 2021.

"Outside of basic optimization practices, the largest driver of success with Fluent has been communication with the team. Being able to dive deep, pivot, and pull back on spend or strategies has been keen to our success and relationship. This has been tremendously important when the Fluent team has presented opportunities to test and scale, as we both know we will watch closely each step of the way."