A balanced approach to content, targeting, and media helps gaming client stand out from the crowd
01
Story
With three successful game titles, a leading mobile game developer drove 2000% growth in active users in three years. But that kind of success brought “good” problems: copycats, market saturation, and pressure to maintain a high rate of growth.
02
Goal
In response to rising competition in the marketplace, the company set its sights on growing market share within the Real-Money Gaming (RMG) vertical.
Fluent’s solutions represented the 1-2-3 punch the company needed
- 1. Expertise in customer acquisition
- 2. Incremental audiences
- 3. Extensive experience in the highly competitive and specialized RMG category.
03
Solution
The Fluent team conducted a competitive analysis, reviewing high-performing traffic sources and creatives for other RMG game developers. Optimizing the client’s media plan for the best outcomes, the result was a growth strategy that blended informed audience targeting, performance content, and Fluent’s exclusive influencer network. The Fluent team launched a campaign with performance content placements on thesmartwallet.com – Fluent’s exclusive digital property dedicated to simple solutions for visitors to earn and save money. They also leveraged Fluent’s Infuse Influencer Network to extend reach and unlock new audiences.
04
Result
The game developer focused on growing one of their RMG app titles in Q3 and quickly saw increased installs driven by The Smart Wallet and Infuse. By Q4, the campaign was fully deployed across all available markets, increasing monthly install volumes by six-fold. The company continues to partner with Fluent to scale new titles and exceed ROAS targets.
