Case Study

Fluent Drives Over 130K New Members for Credit Sesame

20%

Increase in subscription sign-ups

130K

New mobile web users

Background

Credit Sesame provides free tools for consumers to access, understand, and protect their credit score. Offering personalized recommendations for managing credit and loans, their credit management platform empowers consumers to take control of their credit and make smarter financial decisions.

Objective

Looking for users with an active interest in improving their finances, Credit Sesame sought a customer acquisition partner to drive net new members at a positive ROI. Credit Sesame partnered with Fluent to drive new member signups and increase upsell conversion rates among highly engaged users.

Solution

Fluent launched a customer acquisition campaign leveraging performance content on thesmartwallet.com; Fluent’s proprietary media property designed to help consumers earn and save money.

Leveraging first-party consumer insights, Fluent identified and targeted prospects most likely to sign up for a Credit Sesame account and engage with third-party products such as personal loans and credit card applications. Fluent closely monitored the performance of the campaign, offering the client full transparency into key success metrics and optimization recommendations.

Results

Providing best-in-class customer service, the Fluent team worked closely with Credit Sesame to drive qualified users at scale. Increasing Credit Sesame’s overall customer sign-up efforts by 20%, Fluent helped drive over 130K new mobile web users over the course of the campaign.

"Compared to our other acquisition partners, Fluent’s biggest strength is their ability to scale sign-ups. Fluent’s agility in throttling traffic on an as-needed basis was a high driver of success in this campaign. Over the course of the partnership, the Fluent account team has also been very attentive and diligent in working with us to achieve our KPIs."