
Reach your ideal customer with data you can trust
Fluent’s robust database of over 250 million opted-in US consumer profiles empowers marketers
to build their own first-party data assets and reach high-value audiences across channels and devices.
Accurate
Fluent’s data ranks #1 for quality and accuracy across 8 key attributes in the Q4 2022 Truthset Truthscore™ Index
Addressable
Volunteered via consumer surveys, data is registration-based, and never reliant on third-party cookies
Privacy-Safe
Consumers provide explicit opt-ins, making data fully compliant with the latest privacy requirements

Audience Solutions
Fluent’s custom and syndicated audience segments provide full addressability and meaningful scale in a cookieless world. Leverage declared and modeled audiences to connect with your target customers across omnichannel marketing initiatives.
Declared Audiences
Sourced from Fluent’s first-party data asset, segments are built deterministically across categories like health and pharma, politics, demographics, and more.
Modeled Audiences
Built from Fluent’s first-party seed audiences and modeled via the TransUnion TruAudience® Platform, segments unlock scalable audiences of likely converters.
Ideal for marketers interested in:
- Programmatic targeting
- Social media targeting
- CTV targeting
- Data licensing

First-Party Data Solutions
Fluent helps brands get closer to their most valued customers, building exclusive first-party data assets through one-to-one connections. Leveraging email as an identifier, Fluent delivers opted-in profiles that can be used for targeting and measurement across the entire customer journey.
- Build first-party data assets that are customizable by attributes like brand preferences, demographics, and more.
- Activate data for targeting across programmatic, connected TV, email, and social.
- Establish KPIs and customize a program and pricing model that align with business goals.
Ideal for marketers interested in:
- First-party profiles
- Cross-channel targeting
- Personalization
- Competitive conquesting
Upholding data privacy and integrity
We partner with several of the industry’s leading organizations and platform providers to help advertisers activate their data assets in a privacy-safe, consumer-first way.
Activation Platforms
Target verified audiences for paid media efforts:





Partners
Use consumer intent to build marketing segments:



