Major Sportswear Retailer Leverages Post-Transaction Advertising for 30%+ More Revenue per Transaction
01
Objectives
A global leader in licensed sports merchandise sought to deliver a better post-check experience for their customers while increasing the opportunity for greater monetization.
02
Solution
The retailer switched over to Fluent because of the ability to leverage its first-party data to present more relevant offers to the retailer’s customers. Fluent’s first-party data, augmented with its machine learning, immediately drove higher click-through and conversion rates.
Furthermore, the retailer required tight restrictions on what advertisers were shown on its partner sites, due to those sites’ pre-existing league sponsorships. By offering advertiser-level transparency and sourcing a broad range of relevant, non-restricted offers, Fluent rose to the challenge with a stable of engaging brands that complemented the leagues’ partnerships.
The retailer has consistently expressed gratitude to Fluent for its:
- Flexibility
- White-glove partner management
- Willingness to work through changes in the retailer’s business
All of this contributed to delivering significantly better results than the previous provider.
03
Results
As a result of Fluent’s ability to serve the right offer to the right customer, compared to the retailer’s previous solution, they saw:
- A 27% increase in lifetime value to its advertisers
- An increase to revenue per transaction by over 54%
- No negative customer feedback
