Case Study
How Fresh Clean Threads Increased Profitability by Using Fluent’s Post-Purchase Solution
01
Objectives
Fresh Clean Threads aimed to explore new revenue streams without negatively impacting the customer experience or brand integrity. They sought a reliable partner to help monetize their site with the following goals in mind:
- Generate significant profit
- Maintain high customer satisfaction standards
02
Solution
Fresh Clean Threads partnered with Fluent to generate significant profit via their post-transaction page. They chose Fluent due to the following reasons:
- Proven track record of neutral or positive NPS outcomes with other brands
- Extensive CRO testing indicated no negative impact
- Seamless integration with Shopify
03
Results
The implementation, driven by the strong enthusiasm of Fresh Clean Threads’ CEO, led to:
- A swift integration: only 45 minutes of development and fully live within weeks
- 40%+ increase in revenue per session (RPS) from $0.18 at launch to $0.25+, generating five figures of incremental profit in the first month
- A 16% lift in Click-Through Rates (CTR) as the model learns and the personalization engine optimizes
