How Fresh Clean Threads Increased Profitability by Using Fluent’s Post-Purchase Solution - Fluent, Inc.
Case Study

How Fresh Clean Threads Increased Profitability by Using Fluent’s Post-Purchase Solution

01

Objectives

Fresh Clean Threads aimed to explore new revenue streams without negatively impacting the customer experience or brand integrity. They sought a reliable partner to help monetize their site with the following goals in mind: 

  1. Generate significant profit 
  2. Maintain high customer satisfaction standards 

02

Solution

Fresh Clean Threads partnered with Fluent to generate significant profit via their post-transaction page.  They chose Fluent due to the following reasons: 

  1. 1. Proven track record of neutral or positive NPS outcomes with other brands 
  2. 2. Extensive CRO testing indicated no negative impact 
  3. 3. Seamless integration with Shopify  

03

Results

The implementation, driven by the strong enthusiasm of Fresh Clean Threads’ CEO, led to: 

  1. • A swift integration: only 45 minutes of development and fully live within weeks
  2. • 40%+ increase in revenue per session (RPS) from $0.18 at launch to $0.25+, generating five figures of incremental profit in the first month
  3. A 16% lift in Click-Through Rates (CTR) as the model learns and the personalization engine optimizes 

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