‘Let’s Get Fluent’: Highlights from Strategy Week 2023

February 7, 2023

Since transitioning to a distributed workforce, it’s often easy to overlook the inherent benefits of getting the team together in one room and witnessing the energy, innovation, and forward momentum that comes from in-person collaboration.

Last week in NYC, Fluent HQ was buzzing with staff from across North America as we gathered for our annual Strategy Week. We spent the time discussing our focus for 2023, and connecting with our clients, partners, and peers through company-wide content sessions and team-building activities. Read on for our top 3 takeaways from a week of ‘getting Fluent.’

Strategy Week Takeaways

1. We have 8M Monthly Active Users spending their time across our digital media portfolio to discover new brands, offers, and apps.

Our Chief Analytics Officer, Melanie Murphy, and our EVP, Product & Technology, Sean Cullen, led a deep dive into our consumer audience and the insights we’re able to distill based on their interests and behaviors. Ranked as a top data provider by Truthset, Fluent is recognized for the quality and accuracy of its data. And while we know that we have an impressive database, this session helped us learn more about who our users are and the types of offers they prefer. In the coming year, we’re excited to discover new advertisers that align with our audience’s interests and can add more value to their lives.

Fluent Audience Composition

2. We’re a best-kept secret behind leading brands’ customer acquisition efforts.

As an organization, there is no better way to understand where we’re winning, and how we can improve, than receiving feedback directly from our clients. Last week, we had the opportunity to hear from the CMO of SuperPlay, Noam Banon, and the CRM team at HelloFresh. Marketing leaders from both organizations shared their priorities for 2023, and explained how Fluent has been an extension of their own team in identifying and qualifying consumers for their gaming apps and subscription products, respectively. They also provided invaluable insight into how we can continue to support their success and expand our partnership through our growing product suite.

3. LinkedIn now has more than 900 million members and we’re ready to put our best foot forward.

Through a session led by Empire Selling, the entire Fluent team received tips for updating their LinkedIn profiles and elevating their personal and professional brands on the platform. From our corporate account to those of individual employees, we now have a unified brand and message that helps other LinkedIn members understand exactly what we do, and how we can help support their business objectives. 

Laying the Groundwork for a Successful 2023

Whether meeting colleagues in-person for the first time or catching up with old friends, Strategy Week reminded us all of the importance of human connection – and why it remains the foundation of Fluent’s success. Overall, the team walked away from the week with a clear sense of what it will take to win in 2023, and how we can get there as an organization. If you’re interested in joining our rocketship as we enter this next phase of growth, check out our open positions here.