The Impact Of Small Gains In Advertising


Incremental Profit

In the world of eCommerce, marketers and advertisers are constantly seeking innovative ways to drive revenue and enhance their customer acquisition strategies. In this highly competitive landscape, the ability to tap into new revenue streams and maximize profit is crucial for sustained success. One such solution that has been revolutionizing the field of media buying is Fluent’s post-transaction advertising solution, which enables brands and advertisers to expand their acquisition strategy while providing publishers with the opportunity to access new revenue streams through personalized offers at the moment of purchase.

Incremental Profit in Media Buying

Media buying has long been an integral part of eCommerce marketing, serving as a strategic approach to reaching and engaging potential customers. However, the concept of incremental profit introduces a new dimension to this traditional practice. Incremental profit, in the context of media buying, refers to the additional revenue generated from targeted advertising efforts beyond the baseline revenue already being generated. It represents the extra income derived from the implementation of specific advertising strategies, such as post-transaction advertising, that go beyond the standard revenue expectations.

This additional revenue is particularly valuable in the eCommerce industry, where competition is fierce, and every opportunity to drive incremental site revenue is a potential game-changer. By leveraging the power of incremental profit, eCommerce marketers have the ability to optimize their media buying efforts and unlock new streams of revenue that may have previously gone untapped.

The Impact of Fluent’s Post-Transaction Advertising Solution

Fluent’s post-transaction advertising solution has emerged as a groundbreaking tool for eCommerce marketers, offering a multifaceted approach to driving incremental profit. By enabling brands and advertisers to engage with consumers at the critical moment of purchase, this solution leverages personalized offers to capture additional revenue opportunities that may have otherwise been overlooked.

At the heart of Fluent’s post-transaction advertising solution is the ability to deliver targeted, relevant offers to consumers during the checkout process, creating a seamless and effective means of driving incremental profit. This personalized approach not only enhances the overall customer experience but also presents a valuable opportunity for brands and advertisers to maximize their revenue potential.

Unlocking New Revenue Streams for Publishers

In addition to benefiting brands and advertisers, Fluent’s post-transaction advertising solution also presents a unique opportunity for publishers to tap into new revenue streams. By integrating personalized offers into the checkout experience, publishers have the ability to monetize consumer interactions at the moment of purchase, creating a mutually beneficial arrangement that drives incremental revenue for all parties involved.

This innovative approach not only enhances the value proposition for publishers but also underscores the powerful impact of incremental profit in media buying. As publishers leverage this solution to access new revenue streams, the entire ecosystem of media buying is strengthened, ultimately driving greater profitability and sustainability for all stakeholders.

The Future of Media Buying and Incremental Profit

As the eCommerce landscape continues to evolve, the role of incremental profit in media buying will undoubtedly grow in significance. With Fluent’s post-transaction advertising solution leading the charge, brands, advertisers, and publishers alike have the opportunity to harness the power of personalized offers at the moment of purchase, driving incremental revenue and reshaping the traditional dynamics of media buying.

In a world where maximizing profit and unlocking new revenue streams are paramount, the concept of incremental profit represents a transformative force in media buying. By embracing innovative solutions like Fluent’s post-transaction advertising, eCommerce marketers will not only enhance their acquisition strategies but also pave the way for sustained growth and profitability in an increasingly competitive marketplace.


Fluent’s post-transaction advertising solution stands as a testament to the transformative potential of incremental profit in media buying. By enabling brands and advertisers to expand their acquisition strategies and providing publishers with the means to tap into new revenue streams, this innovative solution has redefined the dynamics of media buying in the eCommerce industry. With the power to drive additional revenue and maximize profitability, Fluent’s post-transaction advertising solution represents a game-changing opportunity for eCommerce marketers seeking to optimize their media buying efforts and unlock new sources of revenue.