How To Get More Customers With Ads


Bottom Funnel

Acquiring new customers is essential for sustained growth in the subscription industry. However, with increasing competition and evolving consumer behavior, marketers are constantly seeking innovative ways to expand their user acquisition strategies. Post-transaction advertising has emerged as a powerful solution to capitalize on the bottom funnel opportunities, enabling brands to engage with potential customers at the moment of purchase. Fluent’s post-transaction advertising solution offers an effective approach for subscription brands to not only acquire new customers but also to foster ongoing relationships, ultimately driving lifetime value. In this article, we delve into the significance of bottom funnel user acquisition and the role of post-transaction advertising in the subscription industry, exploring its potential to enhance customer acquisition and drive sustainable growth.

The Importance of Bottom Funnel User Acquisition

In the subscription industry, user acquisition extends beyond attracting initial sign-ups. It encompasses the entire customer journey, from the moment of subscription through the ongoing relationship. Bottom funnel user acquisition focuses on engaging potential customers at the final stage of the purchasing process, capitalizing on the critical moments when individuals are making a decision to subscribe to a service. Within this context, post-transaction advertising presents a valuable opportunity for subscription brands to connect with customers at a pivotal moment, enabling them to drive conversions and shape long-term customer relationships.

Post-Transaction Advertising

Post-transaction advertising is a dynamic marketing approach that leverages personalized offers and messaging to engage with consumers immediately after a transaction. Traditionally, this critical window of opportunity has been underutilized by marketers. However, the emergence of post-transaction advertising solutions, such as Fluent’s offering, has enabled brands to tap into this valuable moment and influence customer behavior in real-time. By delivering tailored offers and relevant content at the point of purchase, subscription brands can effectively capture the attention of potential customers, prompting them to consider additional services or upgrades.

Maximizing Subscription Acquisition with Post-Transaction Advertising

Post-transaction advertising has the potential to significantly impact subscription user acquisition strategies by offering personalized and compelling offers to customers at a crucial juncture. By integrating this approach into their acquisition strategy, subscription brands can effectively capture the attention of potential customers who have already indicated their interest by making a transaction. This creates an opportune moment to present relevant subscription offers, upgrades, or complementary services, driving incremental conversions and maximizing the value of each customer acquisition.

Moreover, post-transaction advertising also contributes to enhancing the overall customer experience, aligning with the subscription industry’s emphasis on fostering long-term relationships. By providing personalized and relevant offers at the moment of purchase, brands can demonstrate their recognizing of customer needs and preferences, fostering a positive association and increasing the likelihood of continued engagement and loyalty.

Expanding Revenue Streams for Publishers

In addition to its impact on subscriber acquisition for brands, post-transaction advertising also presents an opportunity for publishers to diversify their revenue streams. Publishers can leverage post-transaction advertising to promote relevant subscriptions, services, or products to their audiences at the point of transaction, unlocking new monetization opportunities and optimizing their existing customer base. This approach not only benefits publishers financially but also enhances the user experience by providing valuable and tailored offerings to their audience.

Final notions

Post-transaction advertising has redefined the landscape of user acquisition for subscription brands, offering a strategic approach to engage potential customers at a critical stage of their purchasing journey. Fluent’s post-transaction advertising solution provides a powerful tool for subscription marketers to maximize the impact of their acquisition strategies, driving conversions, and fostering ongoing customer relationships. By leveraging personalized offers and messaging at the moment of purchase, subscription brands can enhance their user acquisition efforts and cultivate long-term customer value. Embracing post-transaction advertising as a core component of user acquisition strategies has the potential to propel subscription brands towards sustained growth and success in an increasingly competitive market.