Media Buying with customer journey | Guide to Subscription


Customer Journey

Customer journey mapping has become increasingly vital for marketers in the subscription industry. It serves as a roadmap to acknowledging and optimizing the various touchpoints a customer goes through in their interaction with a brand. Media buying, a crucial aspect of marketing, has evolved to incorporate post-transaction advertising solutions that enable brands and publishers to enhance the customer journey and drive incremental site revenue.

The Customer Journey

The customer journey in the subscription industry is complex, involving various stages such as awareness, consideration, purchase, retention, and advocacy. Marketers in this industry are constantly seeking innovative ways to engage customers throughout this journey, from initial awareness to post-purchase interactions. The evolving digital landscape has given rise to new opportunities in media buying, particularly in the form of post-transaction advertising solutions like Fluent’s offering.

Expanding Acquisition Strategy and Tapping into New Revenue Streams

Media buying plays a critical role in acquiring new customers and engaging existing ones. Post-transaction advertising solutions by Fluent enable brands and advertisers to expand their acquisition strategy by reaching consumers at the moment of purchase. This presents an opportunity to influence the customer’s decision-making process and encourage further engagement with the brand. For marketers in the subscription industry, this means a chance to effectively target and acquire new subscribers, thereby bolstering their customer base.

Simultaneously, post-transaction advertising solutions empower publishers to tap into new revenue streams by offering personalized ad experiences at the point of purchase. By leveraging this innovative approach, publishers can unlock additional monetization opportunities and enhance the overall customer experience. This mutually beneficial setup highlights the symbiotic relationship between brands/advertisers and publishers, driving the optimization of the customer journey.

Personalized Offers at the Moment of Purchase

Fluent’s post-transaction advertising solution enables the delivery of personalized offers to customers at the moment of purchase. This strategic approach capitalizes on the customer’s heightened engagement and receptiveness during the transaction process. By presenting tailored offers, brands and advertisers can maximize the impact of their marketing campaigns, ultimately driving higher conversion rates and customer satisfaction. Moreover, this personalized engagement fosters a sense of exclusivity and personalization, enhancing the overall customer experience and cementing brand loyalty.

The Role of Data and Personalization in Media Buying

Data-driven personalization has become a cornerstone of effective media buying. With the abundance of consumer data available, marketers in the subscription industry are leveraging this wealth of information to create hyper-targeted advertising campaigns. Fluent’s post-transaction advertising solution utilizes valuable consumer insights to deliver personalized offers, ensuring that each customer interaction is tailored to their preferences and behaviors. This level of personalization not only enhances the effectiveness of advertising efforts but also deepens the relationship between the brand and the customer.

Optimizing the Checkout Experience and Driving Incremental Site Revenue

The checkout experience presents a prime opportunity for marketers to maximize their engagement with customers. Fluent’s post-transaction advertising solution allows brands and advertisers to seamlessly integrate personalized offers into the checkout process, creating a seamless and engaging experience for customers. By enhancing the checkout experience with relevant and timely offers, marketers can drive incremental site revenue and increase the overall lifetime value of their customers. This approach not only benefits the bottom line but also strengthens the brand-customer relationship, fostering long-term loyalty.

Concluding remarks

Media buying is evolving, and post-transaction advertising solutions are reshaping the way brands, advertisers, and publishers engage with consumers. In the subscription industry, optimizing the customer journey is paramount, and post-transaction advertising solutions present a valuable opportunity to enhance the overall experience for customers while driving incremental site revenue. By leveraging personalized offers at the moment of purchase, marketers can bolster their acquisition strategy, deepen customer relationships, and unlock new revenue streams, ultimately creating a win-win scenario for both brands/advertisers and publishers.