Marketing Guide To Performance Marketing and full funnel


Full Funnel

Post-transaction advertising solution by Fluent – enables brands/advertisers to expand their acquisition strategy and publishers to tap into new revenue streams with personalized offers at the moment of purchase.

Recognizing the intricacies of full-funnel marketing in the context of the performance marketing landscape is crucial for marketers in the subscription industry today. As the digital marketing realm continually evolves, the concept of the full funnel has come to the forefront, shaping the way businesses approach customer acquisition, retention, and overall marketing strategies. In this article, we will delve into the significance of the full funnel in performance marketing and its relevance to the subscription industry.

The Essence of Full Funnel in Performance Marketing: A Holistic Approach to Customer Journey

In the realm of performance marketing, the full funnel approach is a holistic strategy that encompasses the entire customer journey, from the initial awareness stage to the final conversion and beyond. It focuses on recognizing and optimizing the customer’s journey at every touchpoint, ensuring that each interaction contributes to moving the customer further down the funnel. This approach is especially pertinent to the subscription industry, where customer retention and loyalty are critical to long-term success.

Nurturing Prospects in the Subscription Industry

For subscription-based businesses, the full-funnel approach plays a pivotal role in nurturing prospects into loyal, long-term subscribers. By engaging potential customers across all stages of the funnel – from awareness and consideration to conversion and post-conversion – brands can build strong relationships, establish trust, and ultimately drive subscriptions. This entails creating personalized and targeted marketing efforts that resonate with customers at each stage of their journey, fostering a deeper connection and increasing the likelihood of conversion.

Optimizing for Customer Retention

Once a customer has subscribed, the full-funnel approach doesn’t end. It extends to post-purchase or post-subscription optimization, focusing on enhancing the customer experience, delivering ongoing value, and ultimately driving retention and upsell opportunities. By leveraging this holistic approach, subscription-based businesses can fortify their customer relationships, reduce churn, and maximize customer lifetime value.

Leveraging Post-Transaction Advertising in Full Funnel Marketing

In the ever-evolving landscape of performance marketing, leveraging post-transaction advertising solutions like Fluent’s offering provides subscription industry marketers with a powerful tool to enhance their full-funnel strategies. By enabling brands to expand their acquisition strategies and publishers to tap into new revenue streams with personalized offers at the moment of purchase, post-transaction advertising aligns with the principles of the full funnel approach, ensuring that every customer touchpoint is optimized for maximum impact.

Personalized Offers at the Moment of Purchase

Fluent’s post-transaction advertising solution empowers subscription industry marketers to deliver personalized offers at the critical juncture of purchase, enhancing the overall customer experience and driving incremental revenue. By leveraging data-driven insights and tailored offers, marketers can capture the attention of customers at the point of conversion, increasing the likelihood of upsells, cross-sells, and overall customer satisfaction.

An Evolutionary Shift in Monetizing the Checkout Experience

The introduction of post-transaction advertising signifies an evolutionary shift in the way publishers and advertisers can leverage the checkout experience to drive incremental revenue. Instead of viewing the post-transaction phase as the end of the customer journey, marketers can now capitalize on this moment to deliver targeted offers, further monetizing the customer’s interaction with the brand and fostering ongoing engagement.


In the realm of performance marketing, recognizing and embracing the full-funnel approach is imperative for marketers in the subscription industry. By adopting a holistic strategy that encompasses the entire customer journey, from initial awareness to post-conversion retention, subscription-based businesses can enhance customer relationships, drive incremental revenue, and solidify their position in a highly competitive landscape.