Ryan Schulke of Fluent on the Value of App-to-Web Campaigns

September 11, 2023

Fluent partners with companies like LifeStreet, a leading programmatic marketing platform, to drive highly engaged users to its portfolio of owned and operated mobile web properties via app-to-web campaigns.

Ryan Schulke, Co-Founder & Chief Strategy Officer at Fluent, recently sat down with our partners at LifeStreet to discuss the value of app-to-web campaigns and why it’s important for brands to invest in alternative user acquisition (UA) channels.

Check out some highlights from the interview below, or read the full Q&A here.

The Case for Tapping into Mobile Channels

Brands that don’t have an app of their own shouldn’t discount the power of app-to-web campaigns. Mobile ad inventory offers an opportunity to reach highly targeted and engaged audiences that may not be accessible across other channels.

Best Practices for Mobile App-to-Web Campaigns

Consistency in design and messaging can help create a more seamless transition from the app-to-web experience. Beyond creative aspects, proper integration with a DSP and accurate attribution are also critical for success.

The Value of Diversifying Your UA Strategy

Whether you’re leveraging app-to-web campaigns or web-to-app inventory, it’s important to diversify your UA strategy. Investing in channels outside the walled gardens leads to greater transparency into performance metrics and more effective targeting.

Connect with us here to learn how Fluent can help you tap into alternative UA channels.