Q&A: Building a More Equitable Future for Women in Advertising & Tech
The advertising and tech industries are powerhouses of innovation, but the path to success can be uneven for women. In celebration of Women’s History Month, we asked women leaders across departments – marketing, sales, analytics, product, and more – to share their hopes, lessons learned, and advice for companies seeking to create a more equitable future for women in advertising.
In this post you’ll find unique perspectives on:
- Creating more inclusive work environments for women
- Building a brighter future for women in advertising and tech
- Navigating gender dynamics in the workplace
- Advocating for oneself and others
- Asserting leadership while fostering collaboration
- Starting a career as a woman in our industry
- Establishing a strong support system
Meet Fluent’s Women’s Leaders
Q&A: Establishing Equity & Inclusion for Women in Advertising
This Q&A dives deep into the experiences of female leaders at Fluent who are paving the way for a more inclusive future. Check out their responses below for inspiration, wisdom, and actionable steps for empowering women to thrive in their personal and professional lives.
“Promoting female leadership is crucial to foster inclusivity and equity for women in advertising/tech. Women leaders not only offer diverse perspectives and experiences but serve as role models for individuals from all minority backgrounds. Visible female leaders contribute to a more inclusive environment by representing underrepresented voices, cultivating a sense of belonging, and challenging unconscious biases.”
– Soon Mi Dickson, Sr. Data Scientist
“My advice would be to create a professional yet comfortable environment where employees feel free to express themselves and feel heard. To effectively promote diversity, leadership should not play favorites and employees should feel safe to voice their concerns and opinions without the fear of victimization. The freedom of expression without fear also empowers companies to not just listen, but continuously embrace different perspectives.”
– Sabiha Tudesco, VP Business Development
“To create a more inclusive environment for women in tech, glance at Fluent’s model. Cultivate open communication, actively promote and showcase women’s success to inspire others, and embed a culture of equality throughout. It’s about fostering an atmosphere where everyone thrives. Keep it inclusive, inspiring, and equal.”
– Irina Zhizhina, Sr. Product Manager
“Advocate by tackling unconscious bias in hiring, promotions, and evaluations. Cultivate a supportive culture where women feel valued, respected, and empowered to contribute. Ensure leadership accountability by establishing clear goals and regularly evaluating the effectiveness of gender diversity initiatives. These steps foster an inclusive environment where women thrive and contribute meaningfully to the organization’s success.”
– Tracey Brower, Director, Media Operations
“To foster inclusivity, companies need to embrace diversity in leadership and actively seek feedback from women. Encouraging open dialogue and implementing mentorship programs can provide support and guidance. These steps can help create a balanced and equitable workplace for everyone.”
– Kate Boyle, Sr. Director, Growth Marketing
“Prioritize diversity at all levels. Implement fair hiring and promotion practices. Provide mentorship and professional development. Create supportive policies for work-life balance. Encourage open dialogue about gender issues.”
– Morgan Chapman, VP, Strategic Sales
“For companies aiming to cultivate a more inclusive and equitable environment for women in the advertising and tech sectors, the key lies in genuinely believing in the capabilities of the individuals you bring into your team. This starts with actively listening to their perspectives and insights, trusting in their expertise and judgment, and being open to embracing the new and diverse ideas they contribute regardless of gender or age.”
– Julie Schaffer, Director, Product Marketing
“My hope for the future of women in advertising is that we’re seen as equals in every meeting, Zoom call, phone conversation, and email correspondence. We’re invited to the discussion for a reason so we shouldn’t stand back and be quiet. It’s our job as women to feel as confident as our counterparts and comfortable to speak up when we have something important to say no matter who is in the room.”
– Sabiha Tudesco, VP Business Development
“In my experience within Product Marketing in Adtech, I’ve been fortunate to have women as direct managers, each embodying distinct personalities – the assertive shark, the competitive, results-oriented individual, and the nurturing mentor, a fervent advocate for her team. My sincere hope for the future of women in the advertising and tech sector is to foster a culture of mutual support and mentorship, steering away from a competitive mindset that may involve undermining one another. Climbing to the summit is more fulfilling when we uplift and guide one another; after all, standing at the top without allies can be a solitary journey, while cultivating relationships is the key to a thriving career.”
– Julie Schaffer, Director, Product Marketing
“Navigating gender dynamics has taught me the importance of authenticity, having tough conversations, and maintaining composure. Being true to oneself, addressing issues respectfully, and staying calm in challenging situations are the keys to fostering a more inclusive and equitable workplace.”
– Kate Boyle, Sr. Director, Growth Marketing
“Recognize biases, advocate for equity, listen to diverse perspectives, challenge stereotypes, and foster inclusivity to navigate gender dynamics effectively.”
– Morgan Chapman, VP, Strategic Sales
“Always be friendly and approachable. Go above and beyond to look up while you’re walking to the water cooler or going into the bathroom. Say hello, and ask how someone is doing. By showing up and being your best self every day it creates a positive and welcoming atmosphere for everyone. If we’re friendly and willing to help others, then we’re advocating for a peaceful environment not only for ourselves but those around us.”
– Sabiha Tudesco, VP Business Development
“There are a few key ways I approach advocacy. Firstly, I actively promote visibility by seizing opportunities to highlight my achievements and those of other women. Building networks is crucial; I foster relationships with women, offering support and mentorship. I also strive for leadership roles, pushing for increased representation of women in pivotal decision-making positions. Additionally, I initiate conversations about gender diversity, aiming to raise awareness and understanding among colleagues and leadership.”
– Tracey Brower, Director, Media Operations
“When you think of great leaders, what stands out to you? To me, a remarkable leader guides their team to success, the leader remains by their team’s side during both victories and challenges. They advocate for and shield their team to the best of their ability, fostering a culture of trust through open communication. Leadership boils down to trust—it involves admitting when you don’t know something, seeking support, and caring not only about the outcome of the work but also the well-being of the people driving that work.”
– Irina Zhizhina, Sr. Product Manager
“Balancing assertive leadership with fostering a collaborative and inclusive environment hinges on a steadfast commitment to both principles, ultimately cultivating a harmonious workspace where team members feel empowered, valued, and driven to offer their best. Leading by example sets the foundation—demonstrating the importance of collaboration and inclusivity in my own actions while ensuring open channels of communication are always available. Acknowledging and celebrating achievements reinforces a culture of appreciation and respect, prompting team members to strive for excellence.”
– Julie Schaffer, Director, Product Marketing
“Don’t underestimate yourself—speak up, even if it feels intimidating. Crossing that self-drawn intimidation line often leads to great things. Find a company that values you; don’t settle until you find the right fit. If you are in the right place with the right culture and people that fuel you, doing what you love, your work will be something you look forward to every day. Keep asking questions; chances are, you’re not the only one in the room unclear about something.”
– Irina Zhizhina, Sr. Product Manager
“Stay true to your authenticity and values. Embrace learning, build relationships, and speak up. Don’t be afraid to take risks and always prioritize self-care. Resilience and a strong support system are your best allies in navigating the industry.”
– Kate Boyle, Sr. Director, Growth Marketing
“My network of mentors and fellow mentees have been the most valuable resources and support systems in my career journey. Through organizations such as She Runs It, Women in Data, Women in Big Data, Asians in Advertising, and the Association for Women in Mathematics, I’ve connected with and learned from a diverse array of inspiring women and allies. Additionally, Fluent’s mentorship program and DEI team, along with personal mentors I’ve found, have provided me with invaluable guidance and strategies for navigating gender dynamics in the workplace and advancing my career as a data scientist.”
– Soon Mi Dickson, Sr. Data Scientist
“I highly recommend “How Women Rise” by Sally Helgesen and Marshall Goldsmith. This book provides invaluable insights and strategies for overcoming women-specific obstacles. I’ve advocated for it among peers and organized a women’s book club in our company to empower newcomers. Additionally, consider finding a mentor or forming a buddy group. These allies offer guidance and serve as sounding boards for ideas and challenges, playing a crucial role in personal and professional growth.”
– Tracey Brower, Director, Media Operations
Learn more about Fluent’s efforts to foster diversity and inclusion here.