Monetization Made Simple: How to Increase Revenue with Post-Purchase Ads
Most retail media ads appear before checkout—but the real opportunity starts after the sale.
Post-purchase ads unlock a powerful, untapped revenue stream, allowing retailers to deliver personalized, highly relevant offers that drive profit AND boost customer satisfaction.
In fact, fifty-seven percent of those who clicked on a post-purchase ad and completed an offer found a product or service they love as a result.
This post explores how seamlessly integrating post-purchase ads into the digital checkout can increase revenue while enhancing the shopping experience.
What are Post-Purchase Ads?
Post-purchase ads appear on ecommerce confirmation pages.
They deliver timely and relevant offers to consumers after they’ve completed an online purchase, helping retailers increase revenue from every transaction.
Benefits of Post-Purchase Ads for Retailers
Here are the top three ways this monetization strategy can increase revenue and boost customer engagement for retailers:
1. Increase Revenue Per Transaction
Retailers can extend engagement – and increase revenue per transaction – with post-purchase ads that speak to shoppers when they are in an active buying mindset and satisfied with their recent purchase.
Post-purchase offers should surprise and delight shoppers by providing added value or exclusive perks. In fact, over half (54%) of shoppers say post-purchase ads improve the shopping experience by offering useful discounts and 62% say deals or promotions would motivate them to click on a post-purchase ad.
2. Promote Non-Endemic Offers
Say goodbye to generic confirmation pages. Retailers can promote their own products, or partner with non-endemic brands to offer complementary products or services. For example, an athleticwear company can serve ads for a healthy meal kit subscription to a customer who just purchased running shoes.
This helps to generate additional revenue streams without interrupting the initial sale or competing with the retailer’s endemic inventory.
3. Drive Repeat Purchases
You have a 60-70% chance of selling to an existing customer and only a 5-20% chance of selling to a new customer.
Post-purchase ads can boost customer lifetime value (LTV) by delivering personalized experiences, increasing loyalty, and encouraging repeat purchases.
In fact, 88% of shoppers who say post-purchase ads improve the shopping experience by offering personalized product suggestions are more likely to return to the website or app.
Best Practices to Increase Revenue with Post-Purchase Ads
Follow these best practices for higher conversion rates when launching a post-purchase monetization strategy.
1. Prioritize Relevance
Use secure first-party data such as past purchases and browsing behavior to tailor post-purchase offers. Combine this data with machine learning and AI solutions to ensure ads align with customer preferences.
2. Feature Value-Add Offers
Post-purchase ads should feature exclusive offers that shoppers can’t find elsewhere. Use post-purchase ads to:
- Offer discounts and promotions
- Recommend complementary products
- Advertise loyalty programs
Tip: Limit the number of post-purchase ads to one to three high-value offers for the best results.
3. Be Consistent
Unlike other promotions, post-purchase ads are not seasonal. Share them all year long, after every purchase, for the best results.
Sixty-three percent of shoppers who encounter post-purchase ads after every online purchase say these ads enhance their shopping experience.
4. Measure and Optimize
To maximize revenue, monitor ad performance, measure key metrics, and optimize offers accordingly.
Advertisers measure the success of post-purchase ads with the following metrics:
- Click-Through Rate (CTR): CTR is the percentage of shoppers who click on an ad. Fluent drives an average 8.04% CTR for post-purchase ads, far outpacing the 0.51% industry average for ecommerce display ads.
- Conversion Rate: The percentage of shoppers who take a desired action, such as making a purchase.
- Return on Ad Spend (ROAS): ROI is the amount of money earned divided by the amount spent on advertising.
Retailers typically measure success using:
- Revenue per Session (RPS): The average amount of revenue generated per user session on a website or app.
See how Fluent helped a top sportswear retailer increase revenue per session by 54% with post-purchase ads.
The Bottom Line
Post-purchase ads are a growing goldmine for ecommerce retailers. Retailers that integrate data-driven, post-purchase ads are unlocking new monetization opportunities, increasing both revenue and customer engagement.
Are you ready to maximize revenue beyond the sale? Partner with Fluent today to seamlessly integrate high-performing post-purchase ad solutions into your ecommerce checkout experience.
Check out more resources to get fluent in:
Commerce Media | | Revenue Per Session | A/B Testing
Fluent is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale.