Webinar: Actionable Tips for Launching Winning Retail Media Strategies
Retail media is projected to account for a quarter of all US media investment by 2028, growing faster than almost any other form of ad spend. While Amazon and eBay have been running ad businesses for over a decade, merchants across verticals are now looking to launch their own retail media strategies.
With highly personalized offers and a keen focus on consumer privacy, businesses are transforming traditional retail models into more dynamic and engaging experiences. As advertiser demand continues to grow, the next step for retailers will be learning how to become good media partners.
In this webinar, Morgan Chapman, VP of Strategic Partnerships at Fluent, joins Ian Simpson, SVP of Innovation & Strategy at Sensor Tower, and Britt Polihronis, VP of Operations at Hy-Vee / RedMedia to discuss actionable tips for building winning retail media strategies from the ground up.
Complete the form below to watch the recording on demand, or jump to our takeaways for a quick recap.
Key Takeaways for a Winning Retail Media Strategy
Learn how retailers and advertisers are working together to enhance the customer journey and increase loyalty with retail media.
Unlocking the Value of First-Party Data (7:21)
Retailers’ greatest asset is their first-party data. With the loss of third-party cookies, advertisers will increasingly rely on retail media and shopper data to identify, target, and measure audiences across the customer journey.
Adopting an Omnichannel Mindset (12:36)
Integrating retail media as part of a broader omnichannel strategy will be key to extracting its full value. Advertisers will begin to compare the performance of retail media networks not only to other RMNs but also within the context of their broader media investments.
Prioritizing the Consumer Experience (16:46)
Making customer interactions more relevant is crucial for building strong relationships and loyalty. From sponsored product ads to in-store activations, Hy-Vee leverages its customer data to craft personalized and seamless shopping experiences.
Introducing Non-Endemic Ads (19:42)
Integrating post-purchase ad solutions and non-endemic brand partnerships offers retailers new ways to engage customers and unlock incremental profit. To make it work, retailers will need to capitalize on consumers’ attention with relevant and timely offers.
Building for Efficiency & Growth (27:49)
Running a retail media business requires a huge investment. As a result, the experts predict serious consolidation in operations and technology moving forward. At the same time, expect to see expansion in the ways companies use their data to shape the consumer journey.
Ready to learn how Fluent can help your business build a winning retail media strategy? Get in touch with us here.