What is upsell / cross-sell

Upselling encourages customers to purchase a more expensive version of a product, while cross-selling suggests complementary products.

How does upselling work

Triggered during browsing, checkout, or post-purchase, these techniques use behavioral data and algorithms to suggest relevant items.

Types of upselling:

• Pre-purchase cross-sell
• Post-purchase upsell
• In-cart suggestions

How to measure upselling:

Upsell rate, cross-sell attach rate, revenue per customer, AOV

Why is upselling important to marketers?

These strategies increase revenue per transaction and enhance the customer experience by offering relevant recommendations.

Who needs to know about upselling:

• Retention marketers
• CRO specialists
• Product managers

Use upselling in a sentence:

We increased AOV by 12% after implementing in-cart upsell offers on high-margin items.