What is an SKU?

An SKU is a unique identifier assigned to a product by a retailer to manage inventory and track sales.

How does an SKU work?

SKUs help retailers distinguish between different products and variations (e.g., size, color) within their inventory systems.

Types of SKUs:

• Internal SKUs
• Manufacturer SKUs
• Variant SKUs (e.g., size/color)

How to measure SKUs:

Inventory levels, SKU productivity, stock turnover per SKU.

Why are SKUs important to marketers?

Understanding SKU performance helps marketers optimize product listings and promotions for top-selling items.

Who needs to know about SKUs:

• Inventory manager
• Ecommerce analyst
• Retail marketer

Use SKUs in a sentence:

The marketing campaign focused on high-performing SKUs that historically showed strong conversion rates.