What is a drop-off rate

Drop-off rate refers to the percentage of users who leave a website or funnel before completing a desired action, such as making a purchase or filling out a form.

How do drop-off rates work

It’s typically tracked via analytics tools that monitor user sessions and actions at each step of a process like checkout or signup flows.

Types of drop-off rates:

• Page-level drop-off
• Funnel-step drop-off
• Mobile vs. desktop drop-off

How to measure drop-off rates:

Drop-off Rate = (Users who left / Total users who started) x 100

Why are drop-off rates important to marketers?

High drop-off rates can indicate poor user experience or misalignment between user expectations and site content.

Who needs to know about drop-off rates?

• CRO specialists
• UX designers
• Marketing analysts

Use drop-off rate in a sentence:

We found a 35% drop-off rate on the shipping page, prompting us to simplify the form layout.