What is catalog management?

Catalog management is the process of organizing and maintaining product information across digital channels to ensure consistency, accuracy, and completeness.

How does catalog management work

Retailers use catalog management systems to centralize product data and distribute updates to ecommerce platforms, marketplaces, and advertising channels.

Types of catalog management:

• Manual catalog management
• PIM (Product Information Management) systems
• Automated integrations with ecommerce platforms

How to measure catalog management:

Catalog completeness score, error rate, update frequency.

Why is catalog management important to marketers?

A well-maintained catalog ensures customers receive accurate product information, which reduces returns and increases conversion.

Who needs to know about catalog management:

• Product managers
• Ecommerce strategists
• Content marketers

Use catalog management in a sentence:

The company adopted a PIM system to streamline its catalog management process across multiple marketplaces.