What is bundling

Bundling is the practice of selling multiple products together as a single package, often at a discounted price.

How does bundling work

Retailers combine complementary products and promote them as a value offer to increase average order value.

Types of bundling:

• Pure bundling
• Mixed bundling
• Cross-category bundling

How to measure bundling:

Bundle attach rate, average order value, margin per order.

Why is bundling important to marketers?

It encourages higher spend and helps move low-performing or excess inventory.

Who needs to know about bundling:

• Sales strategists
• Ecommerce analysts
• Product marketers

Use bundling in a sentence:

We launched a holiday gift bundle to increase AOV and promote seasonal SKUs.