+18%
click-through rate+40%
effective conversion rate+33%
net revenueObjective
This retailer is a legacy brand constantly evolving to meet its customers where they are. With nearly 300 stores and a growing digital footprint, the team saw a high-impact opportunity to level up the online checkout experience.
The goal? Elevate the post-purchase moment with personalized offers that engage shoppers and drive incremental revenue on every order.
Solution
Fluent’s cross-functional team collaborated closely with the retailer to roll out a post-purchase ad optimization strategy focused on boosting revenue—without compromising the customer experience.
Together, Fluent and the retail partner pulled three levers:
- Refreshed creative execution
Introduced receipt-style creatives, blending seamlessly into the native checkout experience to capture attention and boost engagement.
- Smarter bidding strategies
Optimized bids to improve advertiser efficiency and maximize yield. - Mobile app upgrades
Collaborated with the retailer’s app team to roll out the latest SDK, launch new creative formats, and pass enhanced data parameters to improve personalization.
Results
Crushing its revenue goals by turning every transaction into a monetization opportunity, the retailer successfully laid the groundwork for lasting performance gains.
- +16% increase in click-through rate
- +40% increase in effective conversion rate
- +33% increase in net revenue (MoM)
With the right creative, the right tech, and the right partner, this innovative and well-loved department store turned checkout into a high-impact revenue channel—without sacrificing the experience customers love.
Explore More Wins from Top Brands
A+ Results: How Barnes & Noble College Boosted Revenue with Post-Purchase Ads
How a Department Store Chain Maximizes Post-Transaction Advertising Impact
How a Leading Ticketing Platform Increased Profits with Post-Transaction Advertising
Major Sportswear Retailer Leverages Post-Transaction Advertising for 35%+ More Revenue per Session
Want results like these?
Take the first step toward high-impact growth with Fluent.