How Rewardify found 118K new users and 30% ROAS outperformance

The challenge

Rewardify builds free-to-play mobile games with real-money earning potential, blending casual gameplay with cash sweepstakes and skill-based challenges. 

Growing their user base was the goal, but major social and video platforms had restrictions that made it harder to scale acquisition the way they needed. Rewardify was looking for a channel that could deliver high-quality, engaged users and still perform against ROAS targets.

The solution

Fluent launched cost-per-install campaigns across two owned media properties: The Smart Wallet and Flash Rewards, environments where consumers are already actively seeking ways to earn, save, and discover new offers.

On The Smart Wallet, Fluent built custom editorial content that explained Rewardify's app experience before the install, helping users understand the cash redemption process and what to expect. A dynamic bidding system based on article performance helped manage costs and improve quality across social, paid search, and influencer traffic sources.

On Flash Rewards, Fluent ran rewarded offer placements across mobile web and app, optimizing for installs and downstream behavior, rewarding continued gameplay and tracking in-app purchases and level completion to attract users with real retention potential.

Why it worked

The audience fit was natural: Rewardify's games offer real-money rewards, and Fluent's properties reach consumers who are already motivated by earning and discovery. Content pre-educated users before the download. Optimization went beyond the install. And a close partnership between both teams meant fast pivots and smarter spend decisions as the campaign scaled.

The result

Rewardify exceeded its Day 0 ROAS goal by 23%, its Day 1 ROAS benchmark by 20%, and surpassed its Day 30 iOS ROAS target by 30%. 

Installs grew 650% quarter over quarter through The Smart Wallet alone, and across both campaigns, Rewardify acquired nearly 118,000 new users in Q4 2021.

"The largest driver of success with Fluent has been communication with the team. Being able to dive deep, pivot, and pull back on spend or strategies has been key to our success and relationship."

Dan Brosseau

Director of User Acquisition, Rewardify