500%
Conversion Lift10x
Media Investment GrowthObjective
A leading pet food subscription brand set out to accelerate growth by rapidly expanding its base of recurring customers. While the opportunity for scale was clear, the challenge was to acquire subscribers without letting cost per acquisition (CPA) spiral out of control.
To meet this goal, the brand partnered with Fluent and tapped into our commerce media network. This enabled them to reach pet owners at the exact right moment — immediately after checkout — when purchase intent is at its highest.
Solution
To deliver both speed and scale, Fluent designed a post-purchase advertising campaign that combined precision targeting with flexible budget strategies.
Smart Targeting: Leveraged exclusive retail media inventory alongside first-party data and Experian segments to connect with high-intent pet parents ready to subscribe.
Always-On Optimization: Implemented daily bid and creative adjustments across audience segments, partners, and placements to ensure the campaign consistently performed at its peak.
Budget That Follows Performance: Adopted a performance-driven budgeting model, scaling spend month over month as conversions climbed, while ensuring efficiency remained intact.
This combination of targeting accuracy, real-time optimization, and agile spend management created a sustainable foundation for subscriber growth.
Results
The campaign quickly proved that post-purchase media could unlock a scalable new subscriber channel for the pet food brand:
+500% Conversion Lift from post-purchase placements within just eight months
10x Growth in Media Investment while continuing to hit strict CPA goals
CPA Efficiency Maintained at Scale, even as budgets expanded significantly
By embracing post-purchase media, the pet food delivery brand found a powerful and repeatable growth lever. The campaign not only drove a five-fold increase in subscriptions but also demonstrated that customer acquisition could scale rapidly without compromising efficiency.
With Fluent’s commerce media network, the brand gained a reliable new path to subscriber growth – fueling both immediate results and long-term confidence in its ability to scale.
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