How Publishers Use Acquisition Strategy for eCommerce


Acquisition Strategy

Brands in the eCommerce industry are constantly seeking innovative ways to expand their acquisition strategy and drive customer growth. As the digital marketplace evolves, traditional marketing tactics are being redefined, and brands are leveraging new solutions to enhance their customer acquisition efforts. One such solution that has been gaining momentum in the industry is post-transaction advertising. Fluent, a leading provider in the digital marketing space, offers a post-transaction advertising solution that enables brands and advertisers to expand their acquisition strategy. This solution is also used by publishers to tap into new revenue streams with personalized offers at the moment of purchase.

The Role of Acquisition Strategy in Growth Marketing

Acquisition strategy plays a pivotal role in the success of a brand’s growth marketing initiatives. It encompasses the tactics and approaches that a brand employs to attract and acquire new customers. In the eCommerce industry, where competition is fierce, having a robust acquisition strategy is essential for driving customer growth and increasing market share. Effective acquisition strategies not only focus on acquiring new customers but also on maximizing customer lifetime value, thereby ensuring long-term profitability for the brand.

The Evolution of Acquisition Strategy in eCommerce

The landscape of acquisition strategy in eCommerce has evolved significantly with the advent of digital marketing technologies and consumer behavior shifts. Traditional acquisition channels such as display advertising and search engine marketing are being complemented, and in some cases, replaced by innovative approaches that leverage consumer data and insights. Brands are now incorporating personalization, behavioral targeting, and retargeting techniques into their acquisition strategy to create more meaningful and relevant customer experiences. This evolution reflects the dynamic nature of the eCommerce industry, where marketers are constantly adapting to meet the changing needs and preferences of consumers.

The Impact of Post-Transaction Advertising on Acquisition Strategy

Fluent’s post-transaction advertising solution addresses the evolving needs of brands in the eCommerce space by providing a unique opportunity to engage with customers at a critical moment — the point of purchase. By leveraging this solution, brands can make personalized offers to customers at the moment of transaction, creating a seamless and integrated experience that enhances the overall customer journey. This not only drives immediate conversions but also lays the foundation for long-term customer loyalty and repeat purchases.

Furthermore, Fluent’s post-transaction advertising solution enables brands to tap into new acquisition channels by partnering with publishers. This approach diversifies the brand’s acquisition strategy, allowing it to reach new audiences and unlock additional revenue streams. Leveraging publisher partnerships, brands can deliver tailored offers to relevant audiences at the moment of purchase, creating value for both the brand and the publisher.

Enhancing Customer Lifetime Value through Post-Transaction Advertising

In addition to driving immediate conversions, effective acquisition strategies should also focus on maximizing customer lifetime value. Fluent’s post-transaction advertising solution provides brands with the tools to nurture and engage with customers beyond the point of purchase. By delivering personalized offers and incentives, brands can encourage repeat purchases and build long-term relationships with customers. This contributes to higher customer lifetime value, ultimately driving sustained growth and profitability for the brand.

Measuring Success and Optimization of Acquisition Strategy

As brands continue to invest in post-transaction advertising and other acquisition strategies, it is essential to measure the effectiveness of these initiatives. Key performance indicators such as customer acquisition cost, return on ad spend, and customer lifetime value are crucial in evaluating the success of acquisition tactics. Through robust analytics and reporting, brands can optimize their acquisition strategy, identifying opportunities for improvement and fine-tuning their approach to drive better results.


In an ever-evolving digital landscape, acquisition strategy remains a cornerstone of growth marketing for brands in the eCommerce industry. Fluent’s post-transaction advertising solution presents a compelling opportunity for brands to optimize their acquisition strategy, drive customer growth, and maximize customer lifetime value. By leveraging personalized offers at the moment of purchase, brands can create meaningful customer experiences, foster long-term loyalty, and unlock new revenue streams. As the eCommerce ecosystem continues to evolve, brands that embrace innovative acquisition strategies will be poised for sustained growth and success.