Fluent In-Store — Now Live
Checkout is now a media channel.

Already activating
The story so far
It just kept moving closer to the moment that matters.

CHAPTER 1
On the shelf
Endemic, in-store media. Built the category.
CHAPTER 2
On the website
On-site commerce media. Built the digital shelf.
CHAPTER 3
Now live at the register
Post-transaction, identity-resolved, measurable. Built by the by the only platform that could, Fluent x Bilt.
Built for both sides
One activation. Two outcomes.
FOR RETAILERS
Checkout: a new media channel, built into a moment you already own
- Zero added time and zero training. It just works.
- A new revenue line from a moment you already own.
- The ROI case for checkout modernization writes itself.
- You know your audience best, only present the brands you approve.


FOR BRANDS
Checkout: you've been walking past the best moment in the store
- Every impression has a name behind it. Not estimated. Not modeled. Measured.
- The impression doesn't end at the screen, it's tracked beyond checkout
- Served based on what they just did, not just who they are.
- Built for more brand demand, with retailer controls baked in
How it works
Four steps. One seamless experience. Activated inside your existing checkout flow. Zero added transaction time. Tracked end to end.
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1
Shopper arrives at checkout
Payment completes
Transaction in motion. Screen active. A new media moment opens without adding friction.
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2
Brand message appears
Offer appears
A brand message is served while attention is high. Relevant to the moment, not lost in the aisle.
-
3
Shopper engages
One tap to claim
One tap, claim, scan, or response. Simple for the shopper and built into the flow.
-
4
Performance is tracked
Tracked all the way through
From first impression to final action, the campaign can be measured all the way through.
4 billion+ available checkout moments
Ready to activate? Retailers and brands are moving fast.