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Fluent In-Store — Now Live

Checkout is now a media channel.

Post-purchase commerce media, now at the point of sale. Built for shoppers, retailers, and brands.
Hero - instore bilt

Already activating

The story so far

Retail media has always lived where customers are.
It just kept moving closer to the moment that matters.
Bilt x Fluent lockup

CHAPTER 1

On the shelf

Endemic, in-store media. Built the category.

CHAPTER 2

On the website

On-site commerce media. Built the digital shelf.

CHAPTER 3

Now live at the register

Post-transaction, identity-resolved, measurable. Built by the by the only platform that could, Fluent x Bilt.

Built for both sides

One activation. Two outcomes.

When the checkout experience works for your customers, it works for everyone. Now it's measurable too.

FOR RETAILERS

Checkout: a new media channel, built into a moment you already own

  • Zero added time and zero training. It just works.
  • A new revenue line from a moment you already own.
  • The ROI case for checkout modernization writes itself.
  • You know your audience best, only present the brands you approve.
checkout
checkout

FOR BRANDS

Checkout: you've been walking past the best moment in the store

  • Every impression has a name behind it. Not estimated. Not modeled. Measured.
  • The impression doesn't end at the screen, it's tracked beyond checkout
  • Served based on what they just did, not just who they are.
  • Built for more brand demand, with retailer controls baked in

How it works

Four steps. One seamless experience. Activated inside your existing checkout flow. Zero added transaction time. Tracked end to end.

  1. Shopper arrives at checkout

    Payment completes

    Transaction in motion. Screen active. A new media moment opens without adding friction.

  2. Brand message appears

    Offer appears

    A brand message is served while attention is high. Relevant to the moment, not lost in the aisle.

  3. Shopper engages

    One tap to claim

    One tap, claim, scan, or response. Simple for the shopper and built into the flow.

  4. Performance is tracked

    Tracked all the way through

    From first impression to final action, the campaign can be measured all the way through.

4 billion+ available checkout moments

A first-of-its-kind checkout media opportunity at unmatched scale.
Ready to activate? Retailers and brands are moving fast.